Kriti Yadav

1 week ago | medium.com | Kriti Yadav

BY KRITI YADAV | https://www.linkedin.com/in/kriti-yadav-data-scienceIn today’s data-driven world, understanding why customers leave or return products is no longer a mystery, it’s a necessity. For business owners, this knowledge helps you optimize operations, reduce losses, and drive retention. So let’s explore how churn and returns forecasting is revolutionizing industries and how you can leverage it. Churn is when a customer stops using your product or service.

3 weeks ago | medium.com | Kriti Yadav

By Kriti YadavMarketing decisions today must be rooted in data, not just intuition. In this project, I combined advanced analytics with marketing principles to build Marketing Mix Models (MMM) that informed region-specific promotional strategies for pharmaceutical brands. We streamlined complex data workflows, automated repetitive processes, and provided actionable insights that directly influenced marketing spend and customer acquisition strategies.

Mar 28, 2024 | springerprofessional.de | Kriti Yadav |Anirbid Sircar |Manan Shah

This book explores and highlights the geothermal fields of India. Until recently geothermal energy has little significance in India, therefore this book will help to provide an understanding of the potentials of Indian geothermal fields. This book will offer guidance on how to estimate the significance and resource potential of this geothermal region.