Kubair A Shirazee

Feb 27, 2024 | information-age.com | Kubair A Shirazee

Digitising data opens a new world of innovation and competitive advantage for businesses. By leveraging data, you can create an ecosystem of products based on your and your customers’ data. If we think of Salesforce and the Open Data initiatives, we can see their strength has come from providing access to their platform and data, thereby creating an ecosystem of complementary products and services. Data is the lifeblood of a business.

Dec 21, 2023 | futuresparity.com | Mark Molyneux |Emea Cto |Kubair A Shirazee |Rafael S.Lajeunesse

The perception of the finance industry has long been that the established brands are chasing the agile challengers. The assumption that challengers don't have the issue of legacy systems, specifically in relation to customer communication and journeys, however, is no longer accurate. In the technology of the finance industry, innovation moves, and ages, fast.

Dec 20, 2023 | futuresparity.com | Kubair A Shirazee |Rafael S.Lajeunesse

Co-founder and CEO of Go Live Data Adam Herbert delves into the benefits of CRM for marketing and how companies can use it to break into new areas of prosperous growth Customer Relationship Management (CRM) has become an indispensable tool for businesses looking to thrive in today's competitive market. Among its various applications, CRM plays a pivotal role in enhancing marketing strategies, enabling businesses to build stronger connections with their customers and drive sustainable growth.