Kurtis Pykes's profile photo

Kurtis Pykes

Croydon

Writer at Freelance

SaaS Content Writer for AI companies | Sharing everything I learn as I build my solo business to $10M in revenue

Articles

  • 4 days ago | medium.com | Kurtis Pykes

    If you want to become a better writer, you have to hit the publish button. Notes and drafts don’t count. Practice in public helps writers get off the sidelines and turn pro. The truth most branding experts won’t tell youThe personal branding gurus are going to hate me for saying this, but I’ll say it anyway:There’s no such thing as “building your personal brand.”That’s right. You don’t build a personal brand like you build a website.

  • 4 weeks ago | medium.com | Kurtis Pykes

    The 12 Brand ArchetypesMost personal branding advice tells you to start with strategy:Craft your message. Pick your niche. Choose your vibe. Post consistently. But here’s the truth no one tells you:Your personal brand already exists. It’s the promise you make and keep over and over. This promise forms a story people tell themselves about who you are. You don’t need to “build” your this story… You can just uncover it. And one of the most powerful tools for uncovering it? Brand archetypes.

  • 1 month ago | medium.com | Kurtis Pykes

    A simple, proven framework to turn your content into clients — without sounding salesyEvery week, thousands of creators rack up LinkedIn views, likes, and followers and still wonder why it’s not translating into revenue. Here’s the hard truth:Attention doesn’t pay the bills…Relationships and relevance do. If you’re serious about turning your LinkedIn presence into a revenue-generating engine, you need a repeatable system that takes people from passive viewers to paying clients.

  • 2 months ago | medium.com | Kurtis Pykes

    The key is in your uniquenessKurtis Pykes·FollowPublished inThe Startup·5 min read·--Image of author having lunch at the beach“Good” content is no longer enough to get attention on LinkedIn.(Unless we redefine the meaning)Every day, professionals and experts flood the platform with their insights. A lot of it is generic garbage, but some move the eye of the needle. And then there’s you…You’re posting to build your personal brand so you can sell your services.

  • 2 months ago | yourtango.com | Kurtis Pykes

    Sun Tzu famously said, “Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.”People deeply crave the inexplicable and mysterious. They want to understand hence why enigmas are so magnetic. When you’re highly alluring, people are attracted to you. They want to know more.

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KP
KP @KurtisPykes
3 Jul 24

Always remember:  Not everyone who visits your page is ready to buy on the spot.  This doesn't mean they're bad customers.  More often than not, it means they don't see the urgency of your solution.  In other words, they don't know or understand how valuable the problem your

KP
KP @KurtisPykes
2 Jul 24

How often have you downloaded an ebook with no intention of ever purchasing from the vendor? As a matter of fact, do you even remember the vendor you downloaded it from? Don't worry, I'm not judging you - I'm guilty of these things too. The point I'm emphasizing is most people

KP
KP @KurtisPykes
1 Jul 24

Here's what nobody tells solopreneurs about lead magnets: Not all are made equal. For example, eBooks suck. People hardly read them, and the ones who do will never become your customers. If you're hellbent on creating one, just sell it. Your lead magnet must do 2 things: