Kyle O'Brien

Jim Thorpe

Contributing Editor at Indie Agency News

Writer/creative/editor/journalist/musician/foodie

Articles

Agency Performance Review 2025: Structurally sound agencies

1 week ago | campaignlive.com | Kyle O'Brien

The agency world in 2024 was a time of consolidation at the network level, as well as a bit in the indie world. The gigantic merger ofOmnicom and IPG, while not yet complete, changed the game for many. There were layoffs at some of the big shops, while independents were there to catch the folks who didn’t see a future in holding companies. And new agencies popped up, led by creatives who had been at the big networks and wanted a change. All said, change was everywhere in the agency world in 2024.
Super Bowl Instant Replay: Haagen-Dazs Slows Down the Fast & Furious

2 months ago | adweek.com | Kyle O’Brien |Kyle O'Brien

Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at Social Media Week, May 12–14 in NYC, to learn how to keep pace with new trends and technology. Register now to save 20% on your pass.
TikTok Ban Has Agencies Changing Social Tactics

Jan 15, 2025 | adweek.com | Kyle O'Brien

Some are pausing spend on the platform and pivoting to others
Kimberly-Clark Divides its Media and Creative Account Four Ways

Jan 13, 2025 | adweek.com | Kyle O'Brien

Meet the creative minds behind viral social media campaigns at Social Media Week, May 12-14 in New York City. Register now to save 35% on your pass. Paper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom, Publicis Groupe, and WPP.
Creative Strategy and Cultural Agency Valerie Launches

Jan 13, 2025 | adweek.com | Kyle O'Brien

Meet the creative minds behind viral social media campaigns at Social Media Week, May 12-14 in New York City. Register now to save 35% on your pass. Ad industry veterans Kai Deveraux Lawson, Simeon Coker, and Tracey Busch saw the need for industry action when it comes to culture, one that could move needles rather than tick boxes.
LA Ad Agencies Race to Help Their Communities and Businesses

Jan 10, 2025 | adweek.com | Kyle O'Brien

Meet the creative minds behind viral social media campaigns at Social Media Week, May 12-14 in New York City. Register now to save 35% on your pass. The wildfires around the Los Angeles area have devastated businesses and homes, and the flames are still being fanned by high winds. So far, they’ve caused between $135 billion and $150 billion in damage, according to AccuWeather.
R+C Expands as Agency Brass, Hires Pierre Lipton as CCO

Jan 10, 2025 | adweek.com | Kyle O'Brien

Meet the creative minds behind viral social media campaigns at Social Media Week, May 12-14 in New York City. Register now to save 35% on your pass. Production company R+C has rebranded as creative agency Brass and hired former McCann and 360i creative leader Pierre Lipton as chief creative officer. By expanding as an agency, Brass aims to work directly with clients to affect strategy and the creative process from the beginning, CEO Sean Gately told ADWEEK.
What Brands Are Doing to Help Los Angeles Fire Victims

Jan 9, 2025 | adweek.com | Kyle O'Brien

The stage is set! Advertisers, don't miss this cultural moment. ADWEEK House The Big Game is headed to New Orleans on February 7. RSVP. As the fires in Los Angeles continue to rage, swallowing up homes and businesses from Malibu to Altadena, Airbnb was one of the high-profile brands to help those affected across Los Angeles County, offering temporary housing to people who were impacted.
Matt McNally Returns to Publicis Groupe from Omnicom

Jan 9, 2025 | adweek.com | Kyle O'Brien

The revolving door from Omnicom Groupe to Publicis Groupe keeps spinning. Matt McNally has left Omnicom to take on the role of global CEO of Publicis Health. The appointment comes two days after Publicis hired Omnicom’s Geoff Calabrese as chief commercial officer. McNally was most recently CEO of Omnicom Health Group. In his new position, he will lead Publicis’ global health vertical, designing and implementing a vision and strategy for the company’s healthcare and pharma agencies.
Tools of the Trade: Jonathan McGlothin of 50,000feet

Jan 8, 2025 | adweek.com | Kyle O'Brien

Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones. Next up is Jonathan McGlothin, creative director at 50,000feet in Chicago. What is one tool you use all the time at work, and how does it inspire your work?