Laetitia Ghebali

May 14, 2024 | lexology.com | Genevieve Quierin |Jonathan Cripps |Trudy Feaster-Gee |Sean Jeffrey |Laetitia Ghebali

Why should your business care about Greenwashing Risk? The Competition and Markets Authority ("CMA") is taking an increasingly active role in scrutinising "sustainability" labels and "green" claims. Following an investigation into marketing strategies in the fashion sector launched in 2022, the CMA have recently announced that they had reached agreement with ASOS, Boohoo and George at Asda that the brands would "use only accurate and clear green claims".