Lara O'Reilly
Senior Correspondent at Business Insider
Journalist @thisisinsider on the tech desk, covering digital advertising companies and tech companies that sell ads. DM me for my Signal/Telegram
Articles
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3 weeks ago |
businessinsider.com | Lara O'Reilly
Moves like swagger: Kraft Heinz's global chief growth officer, Diana Frost, said she wants her marketing team to adopt a sense of pride and swagger in their work. WFA 2025-04-02T08:10:01Z Facebook Email X LinkedIn Copy link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? .
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3 weeks ago |
businessinsider.com | Lara O'Reilly
Bret Baier is a host on Fox News, which has seen an uptick in big brands looking to advertise. Ryan Emberley/amfAR/Getty Images for amfAR 2025-03-31T16:09:51Z Facebook Email X LinkedIn Copy link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? . Conservative media outlets say they're seeing an uptick in advertising from major brands.
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4 weeks ago |
businessinsider.com | Lara O'Reilly
Jamie Allan is Nvidia's director of adtech and digital marketing industries. Nvidia 2025-03-27T17:37:00Z Facebook Email X LinkedIn Copy link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? . CMOs are beginning to unlock the value of artificial intelligence tools.
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4 weeks ago |
businessinsider.com | Geoff Weiss |Lara O'Reilly
Elon Musk's unique government sway could be playing a role in X's ad growth, according to EMARKETER. Graeme Sloan for The Washington Post via Getty Images 2025-03-26T18:41:37Z Facebook Email X LinkedIn Copy link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? .
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1 month ago |
businessinsider.com | Lara O'Reilly
Exclusive Time to call in the movers? Adtech firm Adform is looking for a new home. John Lamparski/Getty Images for Advertising Week New York This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? . Adform is exploring a sale, another sign of a rebound in the adtech M&A market. Adform, founded in 2002, offers products for both advertisers and publishers. Adform declined to comment.
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RT @nmcalone: Scoop from @larakiara: Elon Musk's X is gearing up to add more defendants to its lawsuit against advertisers
RT @scottkrauss: Great piece from @larakiara. Just goes to show the market is desperate for new acquisition channels AppLovin Rockets Ov…
RT @ChrisHarihar: I will occasionally DM @larakiara about something she writes with one word takes like “banger.” This is a banger. AppLo…
