Lara O'Reilly
Senior Correspondent at Business Insider
Journalist @thisisinsider on the tech desk, covering digital advertising companies and tech companies that sell ads. DM me for my Signal/Telegram
Articles
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1 week ago |
businessinsider.com | Nathan McAlone |Lara O'Reilly |Henry Blodget
This as-told-to essay is based on a conversation with Jochen Koedijk, Expedia Group's chief marketing officer. It's been edited for length and clarity. The way consumers are using the internet to make their decisions is fundamentally changing. I have two kids, 10 and seven years old, and I think it's very unlikely they will ever put a query into a search box, as I've grown up doing.
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1 week ago |
businessinsider.com | Ashley Rodriguez |Lara O'Reilly |Henry Blodget
Don't sound the death knell for ad agencies yet. Artificial intelligence threatens to upend the ad agency sector. Ever-improving tools are shortening the time it takes to produce logos, online ads, and even movies.
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2 weeks ago |
businessinsider.com | Ashley Rodriguez |Lara O'Reilly |Henry Blodget
Google's multibillion-dollar investments in artificial intelligence need to pay off eventually. Ads may be the answer. Google on Wednesday said it's expanding ads within the search and shopping AI Overviews that appear at the top of results, going from mobile to desktop in the US. AI Overview ads are beginning to roll out in other locations, too.
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3 weeks ago |
businessinsider.com | Nathan McAlone |Lara O'Reilly |Henry Blodget
Roblox is known as a Gen Z destination for gaming and hanging out. Could it soon also be the place young people go to shop? That's Roblox's stretch goal, at least. Roblox on Thursday said it was expanding its commerce program, allowing more creators and brands to sell physical items — think hoodies, lipsticks, plushies, and concert tickets — without leaving the platform.
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3 weeks ago |
flipboard.com | Lara O'Reilly
NowApple today officially announced CarPlay Ultra, the next generation version of CarPlay that it first teased way back at WWDC 2022. CarPlay Ultra is rolling out starting today to Aston Martin owners in the United States and Canada. Apple today also revealed that three new automakers have signed on to …
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RT @reidjjackson: Saying the quiet part out loud.
RT @nmcalone: Scoop from @larakiara: Elon Musk's X is gearing up to add more defendants to its lawsuit against advertisers
RT @scottkrauss: Great piece from @larakiara. Just goes to show the market is desperate for new acquisition channels AppLovin Rockets Ov…
