Lara O'Reilly

1 week ago | businessinsider.com | Julia Hood |Lara O'Reilly |Joi-Marie McKenzie |Henry Blodget

The scorching hot sun is setting on advertising's annual shindig in the south of France, Cannes Lions, for another year. At the sprawling event, there was a level of thematic whiplash. In the span of an hour on the main stage in the Palais you go from hearing about the creation of the iconic Snickers "You're only you when you're hungry" campaign to hearing a speech from human-rights activist Sonita Alizadeh on the humanitarian crisis of child brides in Iran and Afghanistan.

1 week ago | businessinsider.com | Nathan McAlone |Lara O'Reilly |Henry Blodget

Need a cab? This ad's got you covered. Uber this week said it's launching a new ad format that lets brands offer its users cash off their next rides. Beverage company Molson Coors is the launch advertiser for Ride Offers. Brands like Coors Light will show up with ads in the Uber app as users check their phones to see where their driver is, offering users an Uber discount. Uber also pitched its newly launched Creative Studio to advertisers attending meetings at its villa set-up in Cannes.

1 week ago | businessinsider.com | Nathan McAlone |Lara O'Reilly |Lucia Moses |Henry Blodget

CMOs have a tough job. They have to show business results by capitalizing on trends and reaching new audiences like Gen Z, while harnessing data and emerging tech like generative AI responsibly. And they have to do it all while navigating an increasingly polarized political landscape. Business Insider's annual list of the "Most Innovative CMOs," in its 10th year, spotlights the top marketers rising to these challenges.

1 week ago | businessinsider.com | Robert Scammell |Lara O'Reilly |Henry Blodget

Partner, sue, or block? Those tend to be the three available options for publishers when it comes to dealing with artificial intelligence companies scraping their content to train large language models. Nextdoor, the hyperlocal social network, is emphatically choosing the blocking path.

1 week ago | businessinsider.com | Nathan McAlone |Lara O'Reilly |Henry Blodget

Advertising executives descending on the French Riviera this week for the annual Cannes Lions International Festival of Creativity will raise their glasses of rosé to toast the twilight of Madison Avenue's glory days. Tom Denford, CEO of the agency search consultancy ID Comms, told me this year's Cannes Lions would be "like a requiem" for the traditional agency business. But that doesn't mean there won't be action.