Larry Dobrow

New York

Co-Host at MM+M Podcast

Executive Editor at MM+M

I write stuff about things.

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Articles

Agency 100 2024: Deloitte Digital - MM+M

Jun 11, 2024 | mmm-online.com | Larry Dobrow

In 2023, Deloitte Digital's revenue surged 55% to $684.5 million. Learn more about the agency's year in its Agency 100 profile.
Agency 100 2024: Luckie Health - MM+M

Jun 11, 2024 | mmm-online.com | Larry Dobrow

In 2023, Luckie Health's revenue jumped 35% to $15 million. Learn more about the agency's year in its Agency 100 profile.
Agency 100 2024: Citrus Health Group - MM+M

Jun 11, 2024 | mmm-online.com | Larry Dobrow

In 2023, Citrus Health Group's revenue soared 75% to $29 million. Learn more about the agency's year in its Agency 100 profile.
Agency 100 2024: Science & Purpose

Jun 10, 2024 | brnw.ch | Larry Dobrow

Science & Purpose’s origin story began in a client meeting room — or, rather, multiple client meeting rooms. As execs from Patients & Purpose bandied about ideas for their next patient-focused effort, client leaders nodded their heads enthusiastically. Then, without fail, they asked, “Uh, any interest in our HCP business?”After turning down numerous suitors, longtime P&P heads Deb Deaver and Dina Peck decided to have a conversation with Omnicom Health Group higher-ups. It went swimmingly.
The Agency 100, deconstructed

Jun 10, 2024 | brnw.ch | Larry Dobrow

Usually when we sit down to write this introductory missive, we focus on a trend that emerged during the 175 or so interviews conducted with company leaders for the Agency 100 presentation. Remember the “shift to digital”? The “post-pandemic pivot”? Ah, memories. This year, though, it’s all about the numbers — and, collectively, the story they tell about an agency landscape evolving at a pace that’s a genuine adventure to cover.
Agency 100 2024: Deloitte Digital

Jun 10, 2024 | brnw.ch | Larry Dobrow

Deloitte has always been Deloitte: a consultancy behemoth among consultancy behemoths, one equally capable of executing enterprise-scale feats of transformation and shrewd tactical tweaks. The evolution of Deloitte Digital — especially within the life sciences space it now dominates — is a different story. As recently as seven or eight years ago, Deloitte Digital’s healthcare offering was somewhat fragmented.
Agency 100 2024: CG Life

Jun 10, 2024 | brnw.ch | Larry Dobrow

Longtime agency leader David Ormesher thought his CEO days were behind him. After founding Closerlook in 1987 and staying with the organization for half a year beyond its sale to Fishawack Health in May 2021, he departed to consult for PE firms eager to buy into the medical marketing space. Then, when Shore Capital Partners invested in CG Life at the end of 2022, Ormesher joined the agency’s board. “My role was sharing thoughts from my past experiences and asking good questions,” he recalls.
Agency 100 2024: Jacques

Jun 10, 2024 | brnw.ch | Larry Dobrow

In the world of advertising, there are pioneers and legends and trailblazers — and then there is Jacques Séguéla. Just past his 90th birthday, Havas’ creative North Star still comes to the office every day and pitches with gusto. He counts iconic campaigns for Apple, Air France and Louis Vuitton to his name. “Jacques brings more thinking and passion than some of the 25-year-olds,” says Havas Health global chief creative officer Eric Weisberg. “He loves the business.
Agency 100 2024: Evolution Health Group

Jun 10, 2024 | brnw.ch | Frances Gatta |Larry Dobrow

Evolution Health Group might have fallen short on meeting 2023’s revenue growth target of 30%, but a nearly 20% increase amid a chaotic economic environment is certainly not the worst consolation prize. When the year’s results were tallied, the agency saw revenue rise just north of 18%, to $38.5 million from $32.6 million in 2022.
Agency 100 2024: McKinney Health

Jun 10, 2024 | brnw.ch | Larry Dobrow

McKinney Health formally opened for business on June 8, 2022, some 53 years after Chick Mc-Kinney and Mike Silver cofounded the McKinney mother ship. The idea was to ease into the health and wellness space, staffing up methodically while leveraging the wealth of relationships brought by longtime Havas leader Michael McNamara, who signed on early as managing director.