Larry Johnson

Jan 1, 2025 | southernjewelrynews.com | Larry Johnson

Oct 31, 2024 | southernjewelrynews.com | Larry Johnson

Reading Time: 6 minutesIf you are like most jewelers, the importance of the Holiday selling season cannot be overstated. It always surprises me, however, when I visit stores as part of my consulting practice, how many make obvious mistakes in their displays that impede the success of their sales. Over the years, I have collected a list of the most common errors and have added a few suggestions for those guilty of them.

Aug 1, 2024 | southernjewelrynews.com | Larry Johnson

Reading Time: 5 minutesAll of us have times when we realize that despite our best intentions, we seem to be doing things the hard way. Frustrated, we catch ourselves and say, “There has to be a better way.”Here are a couple of areas I see in independent jewelry stores I visit where “doing things the hard way” is more than just, frustrating, it is costing them valuable sales revenue.

Jul 1, 2024 | southernjewelrynews.com | Larry Johnson

Reading Time: 6 minutesEver visit a website in search of a solution or to make a purchase and after a few minutes of difficulty finally just give up because the site is so confusing, cluttered or just poorly designed that it just isn’t worth the trouble? Why does it have to be so complicated? Why can’t I just find …? Is there a chance that customers entering your store have the same confusing experience?

May 31, 2024 | southernjewelrynews.com | Larry Johnson |Larry Johnson

Reading Time: 7 minutesDuring a recent trip to a conference, a friend asked me to stop by his jewelry store for a quick analysis of his displays and perhaps a few suggestions on how they could be improved. Sales were flat and he was looking for help. When I walked into the store my friend was busy looking at a diamond in a ring brought in by a customer. He was very precise in grading the color and clarity of the stone. He spoke of a small inclusion and the slight shades of yellow he saw.