Lars Arboleda

Jan 3, 2024 | theblogsmith.com | Lars Arboleda |Maddy Osman

If you want your marketing efforts to produce tangible results, one of your best options is publishing videos. Most marketers will back that statement, at least according to a 2023 survey by Wyzowl. Here are the survey’s most telling results about video marketing:95% of marketers said it helped increase brand awareness. 90% acknowledged its role in generating leads. 87% said it was effective at boosting sales. However, you can only enjoy these benefits if the right viewers are seeing your videos.

Aug 1, 2023 | theblogsmith.com | Lars Arboleda |Maddy Osman

Crafting corporate communications without a style guide is like driving in a new city without a map. You’ll likely end up confused and lost. Many elements go into creating on-brand content. Without a handy reference to guide their efforts, your writers and editors may end up making your business writing appear inconsistent. And that will likely confuse your audience and could lead them to stop doing business with you.

May 18, 2023 | theblogsmith.com | Lars Arboleda

As a content marketer or business owner, you likely understand how important it is to be consistent in how you communicate with your audience. In fact, according to a 2021 report by Marq, consistent branding across all channels can boost profits by up to 20%. But staying consistent in your brand messaging is far from easy. More often than not, you’ll find yourself investing hours to ensure anyone writing content for your company stays in line with the brand message.

Mar 11, 2023 | napoleoncat.com | Lars Arboleda

Reposting content on Instagram is an effective way to diversify your content and increase engagement. The problem? It’s not as easy as it sounds. Besides spending an excessive amount of time finding high-quality posts and making sure they’re relevant to your audience, you also need to determine the optimal times to post on Instagram. And it doesn’t help that you can’t repost Instagram posts using the platform’s native feature.

Feb 27, 2023 | napoleoncat.com | Lars Arboleda

NapoleonCat Blog Try NapoleonCat For Free NapoleonCat Features Analytics Measure social media marketing performance Social Inbox Manage social customer service Automation Scale sales and improve workflows Reporting Improve your performance with social media reports Publishing Schedule content across platforms Auto-moderation Automate conversations on Facebook & Instagram Solutions Small Businesses Build a strong social media presence eCommerce Optimise social media sales funnels Agencies...