Laura Hennigan

Sep 1, 2024 | forbes.com | Kelly Main |Laura Hennigan

According to Publishers Weekly, in 2020, sales of print books rose 8.2% over the previous year and then increased by another 8.9% in 2021. Clearly, people have been reading more throughout the pandemic, which means the nightstands and shelves in your home have likely accumulated an array of extra books. If you’re ready to start clearing out some space and make a little extra pocket change, there are several options to sell your books online. Amazon Let’s tackle the giant first.

Aug 27, 2024 | forbes.com | Kelly Main |Laura Hennigan

All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key Performance Indicators (KPIs) come in. Once you’ve determined what your strategic goals are, using KPIs to measure those goals regularly allows you to make informed decisions and improve outcomes. Keep reading to learn more about KPIs, how to choose your indicators and the best practices for using them.

Aug 26, 2024 | forbes.com | Laura Hennigan |Rachel Williams

The presence your business has online is crucial to its success, but the idea of managing it might feel overwhelming. Establishing and upholding a positive reputation through reviews, social media and new stories can be a daunting task. Luckily, there are proven strategies for enhancing your online appearance to future and current customers. What Is Online Reputation Management?

Aug 20, 2024 | forbes.com | Laura Hennigan |Rachel Williams

Driving people to your website is an essential part of advertising, but ensuring customers complete their purchase is equally important. All too often, potential buyers browse for a while and then leave a site without actually converting. That’s where ad retargeting comes into play, providing a strategy to keep your brand in front of eyes, even after they have moved on to something else. Let’s discuss what ad retargeting is, why it’s important and some best practices for utilizing it.

Jun 26, 2024 | forbes.com | Laura Hennigan |Cassie Bottorff |Laura Howard

Table of Contents Show more Show less Shopify is one of the most well-known platforms for e-commerce traders of all sizes. But what happens if your business expands beyond the reach of Shopify’s range of standard plans? Enter Shopify Plus, which bills itself as an omnichannel enterprise platform. Here, we look at Shopify versus Shopify Plus so that you can decide which is the right fit for your needs.