Laura Keung

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Typographic trends that pop: Techniques you need to know in 2025

Jan 17, 2025 | design.tutsplus.com | Grace Fussell |Melody Nieves |Brenda Barron |Laura Keung

Vendors who are part of the IAB TCF 870Accept all Reject all Purposes (Consent): Store and/or access information on a device (Data Retention Period: 31 days) Create profiles for personalised advertising (Data Retention Period: 31 days) Use profiles to select personalised advertising (Data Retention Period: 31 days) Purposes (Legitimate Interest): Use limited data to select advertising Measure advertising performance Understand audiences through statistics or combinations of data from...
Color as a basic element of design

Jan 7, 2025 | design.tutsplus.com | Laura Keung |Drew MacDonald |Monika Zagrobelna

Color is a key element of any kind of design. It can help you set the mood, emphasize certain aspects, and so much more. Let's learn about the characteristics of color and the two color systems used in design. The 5 characteristics of colorColor has five different characteristics. Learning to identify each will help you achieve better results in your designs. Have you ever wondered what hues are? By signing up I confirm I have read Envato's Privacy Policy.
What is space in graphic design?

Dec 31, 2024 | design.tutsplus.com | Laura Keung

Even though it's commonly known as white space in graphic design, it doesn't have to be white. It can be any color your heart desires, just as long as it's not a design element. By signing up I confirm I have read Envato's Privacy Policy. Basically, you can think of negative space as the "background" of your designs, the blank slate upon which your content is set. Why you need negative space in graphic designIf negative space is nothing, why would you need it in your designs?
What is form in graphic design?

Dec 25, 2024 | design.tutsplus.com | Laura Keung

The concept of form is essential in design. It's often confused with shape, but they're actually two different things. We'll explore what the form is and look at some real-life applications of this key design concept. What is form in design? Form as an element of design can be defined as the positive space in a composition. Picture a background with elements on top and the contrast between them. It can look like a dot, line, or shape that's resting over the space at the back.
What is a shape in design?

Dec 19, 2024 | design.tutsplus.com | Laura Keung

Shapes in design help us understand and communicate visually. They are like the building blocks of graphic design. Shapes affect how we see things and how we understand visual messages. Different shapes help convey messages and create a visual experience. What is a shape? A shape is a flat area filled on a surface. It has clear boundaries, curves, and angles to create a structure in visual language. Shapes have meanings connected to them.
How to create a gradient blended text effect (Spotify Wrapped inspired)

Dec 4, 2024 | design.tutsplus.com | Andrei Marius |Jonathan Lam |Laura Keung |Diana Toma

In the following tutorial, you will learn how to create a gradient blended text effect inspired by the Spotify Wrapped 2024 design. If you don't have the time to create this Spotify branding design from scratch, then Envato is the solution. This subscription-based marketplace has over 2,000 Illustrator add-ons you can download without restrictions! Check it out and you'll find plenty of gradient shapes, text effects, fonts and more.
What's a special character?

Oct 21, 2024 | design.tutsplus.com | Laura Keung |Grace Fussell

You use special characters all the time. You know the names of some of them, and others you just call “that thing.” Special characters are those symbols and punctuation marks that fall outside of the alphabet. Special characters serve a purpose—think of em-dash, en-dash, comma, ampersand, umlaut, percent, etc. Special characters don’t usually have a sound, like letters, but instead a name or a meaning.
What is the Bezold effect?

Oct 3, 2024 | design.tutsplus.com | Drew MacDonald |Laura Keung |Monika Zagrobelna

The Bezold effect, named after the German meteorologist who discovered it, Wilhelm von Bezold, is a phenomenon in which changing one color in a design changes the appearance of all colors. This phenomenon shows how a change can dramatically shift the appearance of all other colors due to their interplay. The Bezold effect is rooted in the interactions between photoreceptors in the eye and psychological processing.
Vibrating Boundaries: Making Colors POP!

Sep 17, 2024 | design.tutsplus.com | Drew MacDonald |Laura Keung |Monika Zagrobelna |Andrei Marius

1. The science behind vibrating boundariesIn an earlier article, we touched on the trichromatic and opponent process theories, as well as the physiology of our visual system. The key to understanding why the vibrating boundaries effect exists is rooted in the trichromatic and opponent process theory, so I strongly recommend you read the article on advanced color theory.
Why we see ghost images: After-images and successive contrast

Sep 2, 2024 | design.tutsplus.com | Drew MacDonald |Laura Keung |Monika Zagrobelna |Diana Toma

1. Physiology and psychology: What do cones do in the eye? We talked about what cones do in the eye and how the different types of cones are sensitive to different colors in the first article on advanced color theory. There are three types of cone cells in the eyes: one group sensitive to long wavelengths, one sensitive to medium wavelengths, and one sensitive to short wavelengths. These photoreceptors are organic structures, though, and can quickly become fatigued after prolonged stimulation.