Articles

  • 6 days ago | thetimes.com | Laura McCreddie-Doak

    For a long time the watch world resisted trends. Timepieces were not fashion items but accessories with longevity; metaphorical glaciers, as opposed to the frantic seasonality of the catwalk. Then many brands realised they would have to find ways to add value. Enter the interchangeable strap. Fashion has long understood the value of a small switch-up delivering a big impact.

  • 6 days ago | thetimes.com | Laura McCreddie-Doak

  • 3 weeks ago | gq-magazine.co.uk | Laura McCreddie-Doak

    Anyone remotely interested in watches will know that in the past 12 months Bremont, under the new leadership of a watch GOAT in Davide Cerrato, has been copping a fair bit of slack for a new creative direction, all while also quietly going about being a very profitable business.

  • 1 month ago | oracleoftime.com | Laura McCreddie-Doak

    With a history as rich, and long, as that of Vacheron Constantin, it’s hard to choose that opening-paragraph story that goes to the heart of the brand; a set-up to explore its unique narrative. When discussing Vacheron Constantin history, do you opt for Georges-Auguste Leschot’s 1839 invention of the pantograph? This machine-made watch parts with such precision they could be interchanged with minimal adjustment.

  • Dec 24, 2024 | timeandtidewatches.com | Laura McCreddie-Doak

    “We don’t have a book for our complications, we have to invent them ourselves,” says Rainer Bernard, head of research and development at Van Cleef & Arpels. He is talking about its Brise d’Ete, a watch that took home the “ladies complication” prize at the Grand Prix d’Horlogerie de Genéve (GPHG) in 2024 and which is a mechanical masterpiece. The dial is a garden in summer, with beautiful blue flowers and dancing butterflies.

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