Laura Pearsall

3 weeks ago | primecreative.com.au | Laura Pearsall

Going dark in your marketing to pinch pennies can backfire, often causing more harm than good. When companies see a downturn in revenue or profits (or both!) one of the first things they’ll look to do is cut unnecessary spending. And usually, one of the first expenses deemed “unnecessary” is marketing or advertising budgets. In almost 30 years of business, at Prime Creative Media we’ve seen our share of uncertain market conditions, from the Global Financial Crisis in 2008 to COVID in 2021-22.

1 month ago | primecreative.com.au | Laura Pearsall

The popularity of “earned media” is on the rise in marketing circles, but does the cost versus reward equation actually add up? In the B2B marketing game, rule number one is to make sure your content gets read by the right people. But with a never-ending glut of content for users to choose from these days, “build it and they will come” – or “write it and they will come”, as it may be – is a poor mantra to use in today’s oversaturated media environment.

1 month ago | primecreative.com.au | Laura Pearsall

We’ve all heard the expression content is king – but what does that really mean? When people say content is king, they’re referring to content marketing – the strategic creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience. Of course the ultimate goal of content marketing is to assist in moving this audience through the buying journey towards a closed sale.

2 months ago | primecreative.com.au | Laura Pearsall

In the complex landscape of B2B marketing, cultivating trust through genuine relationships isn’t just beneficial, it’s the critical foundation for closing deals. When you have strong relationships with potential clients, they trust your brand and are more likely to advocate for you, to help you secure the deal. Research by Salesforce revealed that customers will remain loyal, spend more money and recommend companies that they trust. It’s kind of stating the obvious.

Mar 24, 2025 | primecreative.com.au | Laura Pearsall

Beyond the numbers and specs, storytelling can transform your B2B marketing from a transaction into a meaningful relationship. In the data-driven world of B2B marketing, it’s easy to get lost in spreadsheets, analytics and product specifications. But behind every successful business decision lies a human story – a challenge overcome, an innovation sparked, a vision realised.