Lauren Johnson
Deputy Editor, Retail Media and Commerce at Adweek
Deputy editor, retail media and commerce @Adweek ([email protected]). Also on Threads: https://t.co/1xTaBTpPd8
Articles
-
3 weeks ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Last year, JPMorgan Chase launched an ad business that allows marketers to target ads using the bank giant’s data. Dubbed Chase Media Solutions, the ad product lets brands promote Chase Offers, targeted discounts related to Chase customers’ spending habits, that appear on its app and website. Advertisers only pay for such ads if the customer uses the Chase Offers deal to make a purchase.
-
3 weeks ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Audible is leaning into social media and communities like #BookTok to get people to read and connect with fans. Rosina Shiliwala, global head of social media at Audible, outlined the brand’s social media strategy at ADWEEK’s Social Media Week.
-
3 weeks ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. This post was created in partnership with Dash Social. Urban Outfitters recently went viral on TikTok for identifying a pair of popular boots that were being gatekept—when someone refuses to reveal information about something they don’t want to get popular. It was easy for the apparel company to figure it out: It was a pair of Azalea Wang cowboy boots sold in the store.
-
1 month ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Denstu Americas Media CEO Sean Reardon is leaving the agency immediately, the company confirmed to ADWEEK.
-
1 month ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Vizio’s plans for advertisers under its new owner, Walmart, are nascent but coming into a bit more focus. At its 2025 NewFronts presentation on Monday, the smart TV manufacturer talked about a few new formats and products that let advertisers use Walmart’s reams of shopping data. Vizio claims to reach 79 million people. Walmart is in the process of testing its first Vizio-run streaming ads.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 10K
- Tweets
- 368
- DMs Open
- No
And then some creatives told me I was wrong and loved the concept and the Gen Z twist behind Hellmann's When Harry Met Sally ad: https://t.co/6yZ6rOIn4Y
Sure it's nostalgic but the Hellmann's When Harry Met Sally ad is also a straight-up product placement IMO. Here's my case for why: https://t.co/Yr42SjCn0T
Sure it's nostalgic but the Hellmann's When Harry Met Sally ad is also a straight-up product placement IMO. Here's my case for why: https://t.co/Yr42SjCn0T
But to play devil's advocate, I also asked creatives if the @Instacart ad packs in too many mascots. Was it too much of a wink to the ad industry or just-enough nostalgic? https://t.co/p1V040EcCh
Instacart played it safe in the Super Bowl: Big-name mascots, '90s hip hop, and a simple story. Does it reinvent the wheel? No — but it doesn't have to. Here's why for @Adweek https://t.co/d86HolMyIN