Lauren Johnson
Deputy Editor, Retail Media and Commerce at Adweek
Deputy editor, retail media and commerce @Adweek ([email protected]). Also on Threads: https://t.co/1xTaBTpPd8
Articles
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6 days ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Denstu Americas Media CEO Sean Reardon is leaving the agency immediately, the company confirmed to ADWEEK.
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1 week ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Vizio’s plans for advertisers under its new owner, Walmart, are nascent but coming into a bit more focus. At its 2025 NewFronts presentation on Monday, the smart TV manufacturer talked about a few new formats and products that let advertisers use Walmart’s reams of shopping data. Vizio claims to reach 79 million people. Walmart is in the process of testing its first Vizio-run streaming ads.
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1 week ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Walmart is gearing up to make its pitch for TV advertising dollars. Walmart closed its $2.3 billion acquisition of Vizio in December, but advertisers have been thinking through the advertising opportunities from the pairing of America’s biggest retailer and a smart TV manufacturer since the deal was initially announced in February 2024.
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2 weeks ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Walmart has big ambitions for its blockbuster acquisition of TV manufacturer Vizio, which might not have happened without chief revenue officer Seth Dallaire.
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2 weeks ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. PayPal is unleashing its advertising business on the open web. The company’s ad arm—PayPal Ads—will begin selling programmatic ads to marketers, said Mark Grether, SVP and general manager of PayPal Ads. Grether spoke about the expansion at ADWEEK House during the marketing conference Possible. Up until now, PayPal has only sold ads that ran on its own platform.
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And then some creatives told me I was wrong and loved the concept and the Gen Z twist behind Hellmann's When Harry Met Sally ad: https://t.co/6yZ6rOIn4Y
Sure it's nostalgic but the Hellmann's When Harry Met Sally ad is also a straight-up product placement IMO. Here's my case for why: https://t.co/Yr42SjCn0T
Sure it's nostalgic but the Hellmann's When Harry Met Sally ad is also a straight-up product placement IMO. Here's my case for why: https://t.co/Yr42SjCn0T
But to play devil's advocate, I also asked creatives if the @Instacart ad packs in too many mascots. Was it too much of a wink to the ad industry or just-enough nostalgic? https://t.co/p1V040EcCh
Instacart played it safe in the Super Bowl: Big-name mascots, '90s hip hop, and a simple story. Does it reinvent the wheel? No — but it doesn't have to. Here's why for @Adweek https://t.co/d86HolMyIN