Lauren Johnson
Deputy Editor, Retail Media and Commerce at Adweek
Deputy editor, retail media and commerce @Adweek ([email protected]). Also on Threads: https://t.co/1xTaBTpPd8
Articles
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2 weeks ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Social media app BeReal is opening up an ad business in the U.S.BeReal exploded in popularity with Gen Z in 2022 and was acquired by French mobile game company Voodoo last year for €500 million ($547 million).
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2 weeks ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Uber has an unusual new ad partner: Rival grocery-delivery company Instacart. Uber has inked a deal that lets Instacart’s advertising technology, Carrot Ads, sell ads that appear in Uber Eats within the U.S. These advertisers are primarily consumer-packaged goods brands that are looking for growth through marketplaces like Uber Eats and Instacart.
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3 weeks ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. U.S. President Donald Trump’s latest round of tariffs is poised to go into effect today—an event Trump has dubbed “Liberation Day.” Although details about his upcoming trade policy remain unclear, one thing is certain: confidence in the U.S. economy is declining.
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4 weeks ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. SharkNinja, the company behind the Shark and Ninja household products brands, has opened the curtain on how it spends its $700 million advertising budget. The company, which sells 36 different types of products—everything from air fryers to vacuums to outdoor grills—is developing 60 products at any given time and typically launches 25 new products per year, according to SharkNinja CEO Mark Barrocas.
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4 weeks ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Retailers have long pitched granular data and targeting that promises advertisers the precise ability to target people who are most likely to buy a product. But to fuel the next wave of growth, retailers are taking a page from traditional media.
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And then some creatives told me I was wrong and loved the concept and the Gen Z twist behind Hellmann's When Harry Met Sally ad: https://t.co/6yZ6rOIn4Y
Sure it's nostalgic but the Hellmann's When Harry Met Sally ad is also a straight-up product placement IMO. Here's my case for why: https://t.co/Yr42SjCn0T
Sure it's nostalgic but the Hellmann's When Harry Met Sally ad is also a straight-up product placement IMO. Here's my case for why: https://t.co/Yr42SjCn0T
But to play devil's advocate, I also asked creatives if the @Instacart ad packs in too many mascots. Was it too much of a wink to the ad industry or just-enough nostalgic? https://t.co/p1V040EcCh
Instacart played it safe in the Super Bowl: Big-name mascots, '90s hip hop, and a simple story. Does it reinvent the wheel? No — but it doesn't have to. Here's why for @Adweek https://t.co/d86HolMyIN