Lauren Johnson
Deputy Editor, Retail Media and Commerce at Adweek
Deputy editor, retail media and commerce @Adweek ([email protected]). Also on Threads: https://t.co/1xTaBTpPd8
Articles
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3 weeks ago |
adweek.com | Lauren Johnson
You know you can buy groceries and soap at Walmart, but what about saunas, dentures, and dancing shoes? That’s the premise of Walmart’s new ad starring actor Walton Goggins. The ad touts how Walmart sells half a billion products, including some quirky ones used by Goggins himself. There are the shoes that Goggins uses for clogging, a real-life skill that he showed off while hosting Saturday Night Live in May. He also needed bear spray while on a hike, and a set of new teeth just because.
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1 month ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Last year, JPMorgan Chase launched an ad business that allows marketers to target ads using the bank giant’s data. Dubbed Chase Media Solutions, the ad product lets brands promote Chase Offers, targeted discounts related to Chase customers’ spending habits, that appear on its app and website. Advertisers only pay for such ads if the customer uses the Chase Offers deal to make a purchase.
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1 month ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Audible is leaning into social media and communities like #BookTok to get people to read and connect with fans. Rosina Shiliwala, global head of social media at Audible, outlined the brand’s social media strategy at ADWEEK’s Social Media Week.
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1 month ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. This post was created in partnership with Dash Social. Urban Outfitters recently went viral on TikTok for identifying a pair of popular boots that were being gatekept—when someone refuses to reveal information about something they don’t want to get popular. It was easy for the apparel company to figure it out: It was a pair of Azalea Wang cowboy boots sold in the store.
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1 month ago |
adweek.com | Lauren Johnson
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Denstu Americas Media CEO Sean Reardon is leaving the agency immediately, the company confirmed to ADWEEK.
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Whoa saw this news about David protein bars raising $75 million (!) earlier today (the only link I could find) and now the story's been wiped from https://t.co/hBVoyIRK8m🧐 https://t.co/tHoyBDbokN https://t.co/vKRL6DEGgU
And then some creatives told me I was wrong and loved the concept and the Gen Z twist behind Hellmann's When Harry Met Sally ad: https://t.co/6yZ6rOIn4Y
Sure it's nostalgic but the Hellmann's When Harry Met Sally ad is also a straight-up product placement IMO. Here's my case for why: https://t.co/Yr42SjCn0T
Sure it's nostalgic but the Hellmann's When Harry Met Sally ad is also a straight-up product placement IMO. Here's my case for why: https://t.co/Yr42SjCn0T