Lauren McGrath

Jan 12, 2025 | businessandamerica.com | Lauren McGrath

As a medical student pursuing dermatology, I was disheartened at the recent Wall Street Journal article’s misrepresentation of dermatology. Describing the field as a superficial, cosmetically focused pseudo-science is a disservice to both dermatologists and the patients they treat; representations such as this one erase the true scope of dermatologic care. Based on the patients I’ve seen so far, dermatology and its physicians deserve more respect.

Jan 12, 2025 | kevinmd.com | Lauren McGrath |Peter Lio |Grace Shadid |Jacob Riegler

As a medical student pursuing dermatology, I was disheartened at the recent Wall Street Journal article’s misrepresentation of dermatology. Describing the field as a superficial, cosmetically focused pseudo-science is a disservice to both dermatologists and the patients they treat; representations such as this one erase the true scope of dermatologic care. Based on the patients I’ve seen so far, dermatology and its physicians deserve more respect.

Jun 24, 2024 | mytotalretail.com | Lauren McGrath

Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating and empowering our clients along the way. A/B testing is an email marketing initiative that can have profound long-term impact but is widely misunderstood. Let’s identify and correct the most persistent misconceptions about A/B testing in email campaigns. One of the biggest misconceptions is that each A/B test might just produce a silver bullet for quick and immediate wins.

Jun 19, 2024 | zufallhealth.org | Lauren McGrath

Zufall Health and Delta Dental of New Jersey (DDNJ) Foundation recently partnered to host “Smiles for Our Heroes,” a day-long event that provided no-cost dental services to 70 veterans from across New Jersey. Held on sunny Saturday June 15, the festivities marked the return of the event in this format after a five-year hiatus due to the COVID-19 pandemic. Edward Miuccio, a 36-year-old Marine Corps veteran who served in Afghanistan, was among those who benefited.