Lawrence Cole

United States

Contributor at Asume Tech

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Articles

HBO Max Returns as Warner Bros Focuses on Quality Content

1 day ago | asumetech.com | Lawrence Cole

Warner Bros. Discovery is making headlines again with its decision to rename its streaming service back to HBO Max, effective this summer. This move marks the third name change in just a few years and comes as the company pivots its strategy toward prioritizing quality over quantity in programming. The Shift Back to HBO Max During an upfront presentation in New York, Warner Bros. Discovery announced the rebranding, aiming to revive the HBO legacy synonymous with high-quality content.
Video Podcasts Are Revolutionizing Sports Advertising Strategies

2 days ago | asumetech.com | Lawrence Cole

In a surprising twist during Amazon’s recent Upfronts pitch to advertisers, NFL stars Jason and Travis Kelce made an appearance that extended beyond promoting live football rights. Their presence was largely attributed to the impressive success of their video podcast, “New Heights,” produced by Amazon’s Wondery. As of 2023, live sports and podcasts are not just casual entertainment; they’re becoming powerful tools in shaping advertising strategies across various platforms.
American Eagle Faces $75 Million Loss Amid Slow Sales

2 days ago | asumetech.com | Lawrence Cole

American Eagle, a popular apparel retailer, recently made headlines as it announced a significant $75 million write-off for spring and summer merchandise as it grapples with sluggish sales, aggressive discounting, and a turbulent economic environment. This announcement, made on Tuesday, highlights the challenges the company faces as it struggles to meet consumer demand in an era of evolving shopping habits and market volatility.
YouTube’s Historic NFL Live Stream Starts a New Era

2 days ago | asumetech.com | Lawrence Cole

In a groundbreaking move, YouTube is set to stream the National Football League’s Week 1 game for free on September 5, 2025. This marks a significant milestone as it will be the first time the popular streaming platform has broadcast a live NFL game in its entirety. Fans are eager to see how this innovative partnership will embed itself into the NFL viewing experience. The Exciting Matchup: Chiefs vs.
ESPN’s New Streaming Service Will Transform Sports Viewing

2 days ago | asumetech.com | Lawrence Cole

ESPN is stepping up its game in the streaming world with the launch of its new application, set to debut this fall. Featuring everything the sports media giant of Disney has to offer, ESPN’s streaming service presents an exciting opportunity for sports enthusiasts. Priced at $29.99 per month, this service is designed to cater to millions of households looking for an all-encompassing sports viewing experience.
GM's Game-Changing Battery Technology Revolutionizes EVs

2 days ago | asumetech.com | Lawrence Cole

As the electric vehicle (EV) market continues to evolve, General Motors (GM) is stepping up to the plate with a significant advancement in battery technology. The automaker has announced plans to introduce a “groundbreaking” lithium manganese-rich (LMR) prismatic battery cell, targeting full-size electric vehicles like the Chevrolet Silverado and Escalade IQ. This new technology is expected to start rolling out in 2028, marking a pivotal moment for GM’s electric aspirations.
UnitedHealth Group Faces Turbulence After CEO's Sudden Exit

2 days ago | asumetech.com | Lawrence Cole

In a surprising turn of events, Andrew Witty, CEO of UnitedHealth Group, has stepped down immediately, raising eyebrows in the healthcare sector. The announcement came during a Senate Finance Committee hearing titled “Hacking America’s Health Care: Assessing the Change Healthcare Cyber Attack and What’s Next,” where Witty was present. His departure, motivated by “personal reasons,” has left many questioning the future of the company, especially as it suspended its 2025 profit forecast.
Toyota's bZ EV Redesign Boosts Performance and Range

3 days ago | asumetech.com | Lawrence Cole

In a significant move for the automotive industry, Toyota Motor has unveiled a redesigned version of its all-electric vehicle, the bZ, set to release for the 2026 model year. This revamped vehicle not only boasts a simplified name—down from the previous designation “bZ4X”—but also comes with considerable upgrades in electric vehicle (EV) technologies and capabilities, promising to enhance its competitiveness in a rapidly growing market.
Toy Stocks Surge as US Reduces Tariffs on China

3 days ago | asumetech.com | Lawrence Cole

The toy industry observed a noteworthy uptick in stock prices among major players this past Monday, driven by an agreement from the U.S. government to temporarily reduce tariffs on imported goods from China. This news, which paused most tariffs for 90 days, marks a significant turn of events for companies like Mattel and Hasbro, both of which have faced enormous challenges due to escalating trade tensions. What Happened?
McDonald's Aims to Hire 375000 Workers This Summer

3 days ago | asumetech.com | Lawrence Cole

In a bold move to bolster its workforce, McDonald’s (MCD) announced on Monday its plans to hire up to 375,000 workers this summer. This announcement came during a press conference that featured U.S. Labor Secretary Lori Chavez-DeRemer. As the fast-food giant navigates a complex political landscape, this hiring spree could signal its strategic efforts to remain a dominant player in the restaurant industry.