Lecia Bushak
Editor at MM+M
Editor @MMMnews covering health care and pharma. Past: Reporter/Producer @wcpn / @wviz, Cleveland's local NPR/PBS. Journalist by day, creative by night.
Articles
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1 week ago |
prweek.com | Lecia Bushak
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1 month ago |
prweek.com | Lecia Bushak
CMO Claudine Patel discusses the company’s latest social-first campaign for Aspercreme, which unpacks stigmas about aging. MORRISTOWN, NJ: Gone are the days when getting older was considered the end of the world. In a recently-launched campaign, Opella wants consumers to see aging as an opportunity to embark on new adventures instead of shrinking away. Opella — Sanofi’s consumer healthcare unit — launched its Act Your Age campaign for pain relief cream Aspercreme last month.
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1 month ago |
campaignlive.com | Lecia Bushak
As the contentious debate over compounded weight loss drugs continues, Eli Lilly is stepping out with an ad campaign to further stake its claim as a leader in the obesity market. In the national print and film ad campaign launched Friday, the pharma giant is urging consumers to be wary of unapproved or counterfeit drugs that are being sold at med spas, online or at compounding pharmacies.
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1 month ago |
campaigncanada.ca | Lecia Bushak
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1 month ago |
prweek.co.uk | Lecia Bushak
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Bernie Sanders questioned Big Pharma CEOs at a Senate hearing yesterday on why drug costs in the U.S. are so much higher than in other countries. Here's a recap of the hearing: https://t.co/rMCMtEDwfl
RT @reshmagar: Thanks @Lecia_Bushak @MMMnews for chatting with me about today's @HELPCmteDems @GOPHELP hearing with Pharma CEOs, why their…
RT @sarahkliff: Big day in health policy: the United States joins pretty much every other developed nation in negotiating drug prices. Mo…