Lecia Bushak
Editor at MM+M
Editor @MMMnews covering health care and pharma. Past: Reporter/Producer @wcpn / @wviz, Cleveland's local NPR/PBS. Journalist by day, creative by night.
Articles
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1 week ago |
prweek.com | Lecia Bushak
Xyzal brings in Hall of Fame pitcher CC Sabathia to strike out allergies Allergy brand Xyzal and mascot Nigel the Owl are teaming up with former Yankees pitcher CC Sabathia for its latest campaign. by Lecia Bushak, MM+M
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1 week ago |
prweek.com | Lecia Bushak
Big Pharma’s reputation declines for second year in a row The pharma industry’s reputation dropped slightly again among patient groups, largely due to drug pricing issues. by Lecia Bushak, MM+M
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3 weeks ago |
campaignasia.com | Lecia Bushak
Folk music icon Art Garfunkel is returning to the public eye by participating in a psoriasis awareness campaign — after keeping his experience with the condition hidden for the majority of his music career. Garfunkel, one half of Rock and Roll Hall of Fame duo Simon & Garfunkel, is speaking out for the first time about living with psoriasis in Sun Pharma’s I LUV YA for The Long Haul campaign, which aims to raise awareness about the company’s biologic, Ilumya.
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1 month ago |
prweek.com | Lecia Bushak
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2 months ago |
prweek.com | Lecia Bushak
CMO Claudine Patel discusses the company’s latest social-first campaign for Aspercreme, which unpacks stigmas about aging. MORRISTOWN, NJ: Gone are the days when getting older was considered the end of the world. In a recently-launched campaign, Opella wants consumers to see aging as an opportunity to embark on new adventures instead of shrinking away. Opella — Sanofi’s consumer healthcare unit — launched its Act Your Age campaign for pain relief cream Aspercreme last month.
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Bernie Sanders questioned Big Pharma CEOs at a Senate hearing yesterday on why drug costs in the U.S. are so much higher than in other countries. Here's a recap of the hearing: https://t.co/rMCMtEDwfl
RT @reshmagar: Thanks @Lecia_Bushak @MMMnews for chatting with me about today's @HELPCmteDems @GOPHELP hearing with Pharma CEOs, why their…
RT @sarahkliff: Big day in health policy: the United States joins pretty much every other developed nation in negotiating drug prices. Mo…