Lecia Bushak
Editor at MM+M
Editor @MMMnews covering health care and pharma. Past: Reporter/Producer @wcpn / @wviz, Cleveland's local NPR/PBS. Journalist by day, creative by night.
Articles
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2 weeks ago |
campaignlive.com | Lecia Bushak
Thanks to the corner of TikTok dubbed “BookTok,” fantasy and science fiction books have recently seen a boost in popularity — and pharma marketers are taking notice. Fantasy and science fiction book sales increased 41.3% between 2023 and 2024, as women posting on BookTok have been fueling a rise in a genre called “romantasy,” or romance fantasy. Now,Organon, Merck’s spin-off business that focuses on women’s health, has launched a campaign celebrating romantasy’s appeal to its target audience.
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2 weeks ago |
prweek.com | Lecia Bushak
JERSEY CITY, NJ: Thanks to the corner of TikTok dubbed “BookTok,” fantasy and science fiction books have recently seen a boost in popularity — and pharma marketers are taking notice. Fantasy and science fiction book sales increased 41.3% between 2023 and 2024, as women posting on BookTok have been fueling a rise in a genre called “romantasy,” or romance fantasy.
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3 weeks ago |
campaignlive.com | Lecia Bushak
The executive order would require other countries to pay more for medications so that Americans could pay less. But experts aren’t sure it will work. President Donald Trump unveiled a new drug pricing order that claims it will reduce costs for Americans by requiring other countries to pay more for medications.
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3 weeks ago |
prweek.com | Lecia Bushak
SAN DIEGO, CA: Brian Wilson is the mastermind behind The Beach Boys’ influence on pop music, and his daughter, Carnie, carved out her own lane as part of the pop trio Wilson Phillips. Now, she’s establishing herself as a mental health advocate through a partnership with Neurocrine Biosciences.
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1 month ago |
prweek.com | Lecia Bushak
Xyzal brings in Hall of Fame pitcher CC Sabathia to strike out allergies Allergy brand Xyzal and mascot Nigel the Owl are teaming up with former Yankees pitcher CC Sabathia for its latest campaign. by Lecia Bushak, MM+M
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Bernie Sanders questioned Big Pharma CEOs at a Senate hearing yesterday on why drug costs in the U.S. are so much higher than in other countries. Here's a recap of the hearing: https://t.co/rMCMtEDwfl
RT @reshmagar: Thanks @Lecia_Bushak @MMMnews for chatting with me about today's @HELPCmteDems @GOPHELP hearing with Pharma CEOs, why their…
RT @sarahkliff: Big day in health policy: the United States joins pretty much every other developed nation in negotiating drug prices. Mo…