Lee Kenny

Christchurch

Education Reporter at The Press and @NZStuff in Christchurch, NZ. Writer of The @BetamaxTheory. My views on writing, hiking, film & politics.

Articles

Five things we learned about Netflix’s ad strategy

1 month ago | marketing-beat.co.uk | Lee Kenny

Global TV streaming platform Netflix presented its latest update last week, during a live show in New York. ‘Netflix Upfront 2025: The Center of Attention’ was hosted at the Perelman Performing Arts Center in Manhattan on 14 May, in front of a crowd of around 500 industry figures. During the star-studded event, Amy Reinhard, Netflix’s president of advertising, highlighted plans for the platform’s ad-supported growth in the US, which will undoubtedly influence the service worldwide.
Lee Kenny, Author at Marketing Beat

1 month ago | marketing-beat.co.uk | Lee Kenny

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How fan-first strategies can enable brands to harness the power of fandom

1 month ago | marketing-beat.co.uk | Lee Kenny

Following their latest insights event last week, Louisa O’Connor, managing director of Seen Presents, shares why fan-first brand experiences are key to cutting through the noise in 2025. We are living in an increasingly fragmented cultural landscape. There is a growing emotional disconnect between brands and consumers as people are feeling increasingly misunderstood or misrepresented.
Rugby legends join Howden to unveil giant British and Irish Lions mural

1 month ago | marketing-beat.co.uk | Lee Kenny

Insurance brokers Howden, the principal partner and official jersey sponsor of the British & Irish Lions, today (9 May) marked the announcement of the squad with the unveiling of a 44-foot hand-painted mural in East London. The artwork features the names of each player selected by head coach Andy Farrell, as revealed live by Lions chairman Ieuan Evans at The O2.
Hijinks bolsters creative leadership team with new appointments

1 month ago | marketing-beat.co.uk | Lee Kenny

London-based creative agency Hijinks has named Gabriel Garcia and Felipe Sampaio as its new creative directors. Joining the firm on 3 June, the pair will report to co-founders and chief creative Officers Tamryn Kerr and Marc Allenby. In their new roles, they will be tasked with delivering creative work, supporting the agency’s growth plans and executing Hijinks’ strategic vision.
WATCH: Peperami and Fearless Union unleash ‘The Animal’ in 'riotous' new TV Ad

1 month ago | marketing-beat.co.uk | Lee Kenny

Snack brand Peperami has launched a new TV and digital campaign to promote its new Chicken Tikka Skewers. Created by Fearless Union, the latest ads feature ‘The Animal’, reimagined in “glorious stop-motion”. The film opens in a beige, cardboard kitchen where a man chews his way through some lifeless chicken snacks. ‘The Animal’ crashes through the cardboard “on a mission to destroy bland”, said a statement from the firm.
The Guardian launches new app and homepage to showcase "depth and breadth" of its journalism

1 month ago | marketing-beat.co.uk | Lee Kenny

News service The Guardian has relaunched its mobile app and introduced a new homepage design to offer “a more engaging, personalised, and seamless experience for readers”. The Guardian app attracts 1 million daily active users and to serve the needs of its audience, the platform has undergone a “major overhaul”, adding features and a new homepage design, as part of the brand’s strategy to increase loyalty and engagement.
Moonpig marks 25th birthday with a range of partnerships

1 month ago | marketing-beat.co.uk | Lee Kenny

Online retailer Moonpig is celebrating its 25th anniversary with promotional events throughout May. Founded by Nick Jenkins in 2000, Moonpig pioneered web-based gift and card sending. More recently, has introduced an AI-powered handwriting tool, which helps people with what to write in their card, and bespoke stickers, “a first in the industry”.
John Lewis takes ‘cheeky’ swipe at Ikea in new ad

1 month ago | marketing-beat.co.uk | Lee Kenny

Retailer John Lewis references Ikea – its “new Swedish neighbours” – in an execution that uses the strapline ‘Knowing you prefer quality to an allen key’. Commuters and shoppers using London’s Oxford Circus tube station will see digital screens and ribbons carrying the message, which pokes fun at Swedish homeware store Ikea, which opened its Oxford Street store on May 1. John Lewis’ flagship store is also on the famous shopping street, 160m from Ikea, which is famed for its flatpack furniture.
Brand damaging cyber-attacks will become more common, warn retail experts

1 month ago | marketing-beat.co.uk | Lee Kenny

Cyber-attacks which can “harm brand reputation overnight” will only increase, says retail experts at audit, tax and consulting firm RSM UK. The warning was issued after retailers M&S and Co-op became the latest big businesses to be targeted by hackers. Research released last week by Maru, showed that snapshot polling of 500 people revealed there was a 14% drop in the number of consumers who would recommend M&S to others, falling to 73% from 87%, before the attack.