Lee Kenny
Editor at Drapers
Education Reporter at The Press and @NZStuff in Christchurch, NZ. Writer of The @BetamaxTheory. My views on writing, hiking, film & politics.
Articles
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1 week ago |
marketing-beat.co.uk | Lee Kenny
New research by London-based performance marketing agency Bark has tested the efficacy of Meta’s recently rolled-out Incremental Attribution function. The investigation, in collaboration with Meta and global ecommerce retailer Pom Pom London, uncovered “significant performance improvements” for online retailers when using the new campaign setting, currently in open beta.
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1 week ago |
marketing-beat.co.uk | Lee Kenny
Irish Airline Aer Lingus has partnered with creative agency Uncommon Creative Studio to create a “big brand moment” to mark the introduction of flights from Nashville to Dublin. The campaign taps into the term ‘Irish Exit’, which is used by Americans to describe leaving a social occasion discreetly without telling anyone, said a statement from the agency. The aim is to “build resonance with consumers in the US and intrinsically link the two cities together in a simple yet effective way”, it added.
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1 week ago |
marketing-beat.co.uk | Lee Kenny
Today’s (17 April) Institute of Practitioners in Advertising (IPA) Bellwether report reveals a decrease in overall marketing budgets, although there is confidence things will improve during the 2025/2026 financial period. Here, industry figures share their thoughts on what the latest data means for the sector.
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1 week ago |
marketing-beat.co.uk | Lee Kenny
The History Channel has launched a new campaign to remember the Holocaust and the 80th anniversary of the liberation of the notorious Bergen-Belsen. The broadcaster has partnered with Dentsu Creative Iberia to produce a short video and images made up of photos of identification numbers which were tattooed onto the arms of some prisoners in Nazi concentration camps. Titled ‘History Outnumbered’, the campaign has been launched on TV, in print and OOH.
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1 week ago |
marketing-beat.co.uk | Lee Kenny
Stage musical phenomenon Wicked has partnered with media and entertainment group Global to unveil custom-lit posters on London’s Elizabeth line. The London production of , which tells the “untold story” of the Witches of Oz, has been playing at the Apollo Victoria Theatre since September 2006.
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Great work by @NZStuff investigate journalist Martin van Beynen on disgraced sports coach Andrew Maclennan. It was an important story to bring to light. https://t.co/8jnPT3eVWI
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