Lee Kenny
Editor at Drapers
Education Reporter at The Press and @NZStuff in Christchurch, NZ. Writer of The @BetamaxTheory. My views on writing, hiking, film & politics.
Articles
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2 days ago |
marketing-beat.co.uk | Lee Kenny
Following their latest insights event last week, Louisa O’Connor, managing director of Seen Presents, shares why fan-first brand experiences are key to cutting through the noise in 2025. We are living in an increasingly fragmented cultural landscape. There is a growing emotional disconnect between brands and consumers as people are feeling increasingly misunderstood or misrepresented.
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6 days ago |
marketing-beat.co.uk | Lee Kenny
Insurance brokers Howden, the principal partner and official jersey sponsor of the British & Irish Lions, today (9 May) marked the announcement of the squad with the unveiling of a 44-foot hand-painted mural in East London. The artwork features the names of each player selected by head coach Andy Farrell, as revealed live by Lions chairman Ieuan Evans at The O2.
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1 week ago |
marketing-beat.co.uk | Lee Kenny
London-based creative agency Hijinks has named Gabriel Garcia and Felipe Sampaio as its new creative directors. Joining the firm on 3 June, the pair will report to co-founders and chief creative Officers Tamryn Kerr and Marc Allenby. In their new roles, they will be tasked with delivering creative work, supporting the agency’s growth plans and executing Hijinks’ strategic vision.
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1 week ago |
marketing-beat.co.uk | Lee Kenny
Snack brand Peperami has launched a new TV and digital campaign to promote its new Chicken Tikka Skewers. Created by Fearless Union, the latest ads feature ‘The Animal’, reimagined in “glorious stop-motion”. The film opens in a beige, cardboard kitchen where a man chews his way through some lifeless chicken snacks. ‘The Animal’ crashes through the cardboard “on a mission to destroy bland”, said a statement from the firm.
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1 week ago |
marketing-beat.co.uk | Lee Kenny
News service The Guardian has relaunched its mobile app and introduced a new homepage design to offer “a more engaging, personalised, and seamless experience for readers”. The Guardian app attracts 1 million daily active users and to serve the needs of its audience, the platform has undergone a “major overhaul”, adding features and a new homepage design, as part of the brand’s strategy to increase loyalty and engagement.
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Great work by @NZStuff investigate journalist Martin van Beynen on disgraced sports coach Andrew Maclennan. It was an important story to bring to light. https://t.co/8jnPT3eVWI
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