Lee W. Frederiksen
Contributor at Business 2 Community
Managing Partner of @HingeMarketing. Seasoned author and speaker. Applying a research-based approach to the marketing of professional services firms.
Articles
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5 days ago |
advisorpedia.com | Lee W. Frederiksen
Sometimes it seems that every subject matter expert aspires to be a thought leader. And why not? It seems like a great thing to be, like a “trusted advisor” or a “team player.” But what does it actually mean to be a thought leader? How do you become one? Is it in fact a good marketing strategy for the professional services firm? The answers to these questions, and more, are what we will cover in this post. Let’s start with an understanding of what thought leadership marketing actually is.
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1 week ago |
advisorpedia.com | Lee W. Frederiksen
Professional services firms are always looking for new ways to gain a competitive advantage—but they don’t always know where to start. Brand research can provide answers and a clear path forward. In our work with clients, we see a professional services marketplace with lots of competition and very little differentiation. Many firms claim distinction, but they aren’t able to demonstrate true difference. In fact, most firms rely on “same story” differentiators.
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Feb 15, 2025 |
advisorpedia.com | Lee W. Frederiksen
Digital technology is transforming industry after industry, and professional services are no exception. Increasingly, prospective clients use digital tools to learn about and vet potential service providers. This change is forcing firms to rethink their digital marketing strategy if they wish to remain competitive.
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Jan 29, 2025 |
advisorpedia.com | Lee W. Frederiksen
One thing we’ve learned from our years of studying marketing in the professional services is that firms that conduct business research are more likely to grow faster and be more profitable. Think about that for a minute. Faster growth and more profit. It makes you start thinking of research in a different light, doesn’t it? There are, of course, many types of business research options out there. Which ones do high-growth firms do most often?
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Nov 11, 2024 |
advisorpedia.com | Lee W. Frederiksen
Your business development strategy can determine the success or failure of your firm. In this post, we’ll explain how to create a marketing strategy and plan that can propel any professional, practice or firm to new levels of growth and profitability. Business development (BD) is the process used to identify, nurture and acquire new clients and business opportunities, driving growth and profitability.
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RT @HingeMarketing: "The Role of Your Marketing Department — And What You Should Expect From It" from @LeeFrederiksen https://t.co/rumxQ1B…
Join me and @KellyJWaffle today as we talk through the latest date on professional services marketing. What are the fastest growing companies doing? Come find out. https://t.co/jgNLW0uLjE https://t.co/eoxlQS3YLq
Join me and @KellyJWaffle tomorrow! Can't join? Register and get the recording for free: https://t.co/jgNLW0uLjE
[Can't Miss Webinar] Join @LeeFrederiksen & @KellyJWaffle as they reveal findings from Hinge Research Institute's new High Growth Study 2022. Conducted 7 years in a row, this study uncovers how the fastest growing firms are driving growth & profitability. https://t.co/E9Z1Y2DMnm https://t.co/D7WeBgh3UT