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Sep 16, 2024 | 
bizcommunity.com | Brendan Seery |Len Lubbe
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The 2024 South African Loyalty Awards, designed specifically to celebrate loyalty brilliance and innovation, announced the winning loyalty brands at the recent Truth International Leaders in Loyalty Summit, in Cape Town. Fionna Ronnie, the Industry Personality of the year with Truth’s Founder & CEO, Amanda Cromhout.
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Sep 12, 2024 | 
bizcommunity.com | Brendan Seery |Len Lubbe
For retail businesses in South Africa, whose success depends on maintaining a healthy customer base, data-rich loyalty programmes are essential tools for achieving this goal. "In May this year, the market research firm BrandMapp and consultancy Truth published their 2023/24 Loyalty Whitepaper, which revealed that 76% of South Africans now use a loyalty programme in some form or another,” comments Stefan Gerber, Co-Founder at Tregter.
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Aug 1, 2024 | 
bizcommunity.com | Len Lubbe |Brendan Seery
The shopper is driving the retail agenda reveals Trade Intelligence’s inaugural SA Grocery Shopper Report, which examines some of the shifts in power between brands, retailers and shoppers. Image supplied. The shopper is driving the retail agenda reveals Trade Intelligence’s inaugural SA Grocery Shopper ReportGlobally the balance of power shifted over time.
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Jul 30, 2024 | 
bizcommunity.com | Len Lubbe |Mongezi Mtati |Brendan Seery
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The sixth consecutive South African Customer Experience Report which has just been released with a very distinct theme; a giant disconnect between what businesses think drives repeat business (on- and offline) among consumers vs. how consumers actually behave.
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Jun 24, 2024 | 
bizcommunity.com | Len Lubbe |Danette Breitenbach
Loyalty programmes have been a mainstay of customer retention strategies for hundreds of years. Yes, you read that correctly. The first recorded customer loyalty programme dates back to 1793 when an American merchant handed out copper coins to repeat customers. A far cry from the digital engagement of today where technology has transformed loyalty. In the 1930s, companies like S&H Green Stamps introduced trading stamps.
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Mar 12, 2024 | 
bizcommunity.com | Nick Durrant |Danette Breitenbach |Len Lubbe
If customers aren’t engaging with your loyalty programme, it’s time to change your approach. Here are a few simple things you can do to boost customer loyalty, today. Shep Hyken, a customer experience expert, award-winning keynote speaker and a New York Times and Wall Street Journal bestselling author, once said that there is a big difference between a satisfied customer and a loyal customer. Where loyalty is about the future, customer satisfaction is about the past.
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Mar 12, 2024 | 
bizcom.to | Nick Durrant |Danette Breitenbach |Len Lubbe
If customers aren’t engaging with your loyalty programme, it’s time to change your approach. Here are a few simple things you can do to boost customer loyalty, today. Shep Hyken, a customer experience expert, award-winning keynote speaker and a New York Times and Wall Street Journal bestselling author, once said that there is a big difference between a satisfied customer and a loyal customer. Where loyalty is about the future, customer satisfaction is about the past.
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Mar 12, 2024 | 
bizcommunity.ug | Nick Durrant |Danette Breitenbach |Len Lubbe
If customers aren’t engaging with your loyalty programme, it’s time to change your approach. Here are a few simple things you can do to boost customer loyalty, today. Shep Hyken, a customer experience expert, award-winning keynote speaker and a New York Times and Wall Street Journal bestselling author, once said that there is a big difference between a satisfied customer and a loyal customer. Where loyalty is about the future, customer satisfaction is about the past.
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Nov 7, 2023 | 
businesses-south-africa.co.za | Len Lubbe
The evolution of customer loyalty programmes
By Len Lubbe, CEO and Founder of LoyaltyPlus
Over the past 25 years, I have witnessed a remarkable transformation in the customer loyalty landscape, largely attributed to technological advancements and evolving customer expectations. In the early stages of LoyaltyPlus, loyalty programmes were rather generic and lacked the multifaceted nature that characterises today's offerings.
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Oct 28, 2023 | 
iol.co.za | Len Lubbe
Mobile apps, chatbots, and personalisation engines have emerged as integral components of loyalty programmes. Image: Supplied. Published 7m ago | Published 7m agoBy Len LubbeOver the past 25 years, I have witnessed a remarkable transformation in the customer loyalty landscape, largely attributed to technological advancements and evolving customer expectations.
