Leo Burnett

May 16, 2024 | theinspiration.com | Leo Burnett |Daniel Ingvartsen

For the first time ever, McDonald’s has removed the smile from millions of its Happy Meal boxes in restaurants across the country. The move aims to communicate to children it is okay not to be happy all the time, helping spark family conversations about emotions during Mental Health Awareness Week (May 13 to 19). This follows new research commissioned by McDonald’s which reveals that almost half of UK children feel like they must be happy all the time, even if they do not want to be.

Dec 12, 2023 | contagious.com | Leo Burnett

Download the 2023 Most Contagious Report for free, hereCreativity12 December 2023We’ve made a list, and it’s got nothing to do with being naughty or nice. Check out a few of the most innovative and effective campaigns of the year, according to the Contagious team. Every year we make our editors, analysts and strategists to come up with a list of the Most Contagious campaigns of the year for our (really quite good) Most Contagious Report. They don’t especially like doing it.

Nov 28, 2023 | dailycommercials.com | Leo Burnett

In this commercialTUI’s innovative Christmas campaign, a delightful blend of fantasy and reality, marks a refreshing departure from traditional holiday advertisements. This unique narrative, developed in collaboration with Leo Burnett, captures the untold story of Santa’s elves as they indulge in a sun-drenched holiday after their Christmas duties. Creative Storytelling: The advert’s narrative offers a fresh perspective on a Christmas tale, focusing on the often-overlooked elves.

Sep 28, 2023 | boredpanda.com | Leo Burnett |Ieva Midveryte

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