Lesley Morrison

Jan 15, 2025 | brafton.com.au | Beatriz Lopes |Lesley Morrison

A marketing plan is the GPS of your business strategy — it keeps you on course, shows you the best routes and helps you avoid costly wrong turns. It’s your ultimate game plan, spelling out your marketing goals, the strategies to crush them and the resources to make it all happen. But let’s be real — starting a marketing plan from scratch can feel overwhelming. Where do you even begin?

Jan 9, 2025 | brafton.com.au | Beatriz Lopes |Lesley Morrison

The digital marketing world moves fast, and standing out takes more than just great ideas — it takes a solid content review process. Whether you’re creating blog posts, social media updates or campaign emails, a thoughtful review ensures your message connects and resonates every time. We’ll show you how to make your review process not just effective, but game-changing. Ready to learn how? Let’s jump in.

Oct 12, 2023 | retailinginsight.com | Lindsay Fauntleroy |Lesley Morrison |Denise Dahlhoff

We are the first supplier in our industry to give stores direct access to our “stock” and “made to order” Read more...

Jul 18, 2023 | retailinginsight.com | Megy Karydes |Lesley Morrison |Steven Halpern |Tracee Dunblaizer

Growing up, my grandmother would often read coffee cups, a divination practice dating back thousands of years. Many people today turn to tarot cards, numerology and stream-of-consciousness writing as a form of divination. Divination is a form of energetic communication. It’s a practice of seeking guidance, insight or inspiration from a spirit or higher consciousness.

Jul 18, 2023 | retailinginsight.com | Jacki Smith |Hallie Marie |Tracee Dunblaizer |Lesley Morrison

Fostering a team of “A” players in your business is the second article in a four-part series that explores the four pillars of a successful business. These pillars, based on the book, Scaling Up by Verne Harnish, helped me increase my revenue and profits tenfold. It’s business magic! With the business roller coaster ride of the past three years combined with the unsteady retail economy, this is the perfect time to get back to basics, and I am bringing you with me.