Lexy Lebsack

2 days ago | glossy.co | Lexy Lebsack

This week, I checked in with Jacqueline Barrett, svp of marketing at Patrick Ta Beauty, to learn the strategy behind the brand’s first IRL pop-up. Last weekend’s consumer event, which ran over two days in the hip Los Angeles neighborhood of West Hollywood, saw fans camp overnight and queue for hours in a 1.5-mile-long line for entry into the event, which cost around $500,000 to produce.

3 days ago | glossy.co | Lexy Lebsack

As the uncertainty of President Trump’s global tariffs continue, more brands are considering near-shoring parts of their manufacturing and distribution to Mexico. “Mexico is a great place to look [for manufacturers now],” said Elle Shelley Black, CEO and co-founder of Made Technologies, a California-based manufacturing, inventory management and financing platform that makes products for brands that sell through Sephora, Ulta Beauty, Credo Beauty and Whole Foods.

1 week ago | glossy.co | Lexy Lebsack

This is an episode of the Glossy Beauty Podcast, which features candid conversations about how today’s trends are shaping the future of the beauty and wellness industries. More from the series →Subscribe: Apple Podcasts • Spotify Few beauty brands have had an evolution quite like Southern California-based ColourPop cosmetics. Launched in 2014 at the height of the DTC era, the brand once released around 40 collections per year.

1 week ago | glossy.co | Lexy Lebsack

This week, Glossy spotlights the power of specialty stores. While department stores’ demands and terms are turning brands away, specialty stores — often offering new awareness, desirable brand alignment, target consumer-focused curations and inspiring physical footprints — are becoming go-to retail partners. We’re spotlighting five U.S. stores that leading brands are betting on now. Despite the luxury sector’s slowdown, Macy’s Inc.-owned Bluemercury is having a gangbuster year.

1 week ago | glossy.co | Lexy Lebsack

This week, I checked in with supply chain insiders to hear about the top tactics used by brands and retailers navigating President Trump’s global tariffs. Additionally, Walmart tests high-touch “beauty bars” in 40 stores, Ulta Beauty’s former CMO joins SharkNinja, and Unilever shutters sustainability-focused Ren Skincare. As suppliers struggle, brands and retailers investigate new supply chains and tariff workarounds