Li Lu

3 weeks ago | modernretail.co | Li Lu

This is the Modern Retail+ Research Data Sheet, a new monthly feature that takes an in-depth look at our survey data in relation to major trends in the marketing and media industries. In this month’s data sheet, we look at the state of AI and how it’s being applied for retailers. Among experts, such as the VP of emerging technology at Walmart Global Tech, whom Modern Retail interviewed, many noted the way AI allows retailers to gain a better understanding of their customers.

3 weeks ago | digiday.com | Li Lu |Dania Gutierrez

By Li Lu and Dania Gutierrez  •  April 24, 2025  • This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →This is the Digiday+ Research Data Sheet, a new monthly feature that takes an in-depth look at our survey data in relation to major trends in the marketing and media industries.

3 weeks ago | glossy.co | Li Lu

This is the Glossy+ Research Data Sheet, a new monthly feature that takes an in-depth look at our survey data in relation to major trends in the marketing and media industries. In this month’s data sheet, we look at the state of AI and how it’s being applied for brands and agencies. Among experts, such as the co-founder and CEO of Left Field Labs, whom Glossy interviewed, many noted the wide range of uses and cross-functionality of AI, particularly the way it can speed up workflows.

3 weeks ago | modernretail.co | Li Lu

In the face of a shifting retail landscape fraught with new business demands and economic dynamics, the Modern Retail Index (MRI) aims to provide an in-depth look at how businesses have evolved their digital strategies to handle uncertain times. This research framework analyzes the maturity and breadth of a retailer’s digital strategy, not the retailer’s performance across all business aspects.

4 weeks ago | digiday.com | Li Lu

But before they can dig into influencer marketing investments, marketers must first get a handle on social media use overall. In our Q1 survey, we found that brand and retailer pros’ use of TikTok fell by 17 percentage points in Q1 2025 compared to Q3 2024 — a number that will likely continue to fluctuate as the U.S. TikTok ban remains uncertain.