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Li Lu

Senior Researcher at Digiday

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Articles

  • Modern Retail Index: What's driving the financial performance of retailers like Amazon, Walmart and Sephora

    2 days ago | modernretail.co | Li Lu

    In the face of a shifting retail landscape fraught with new business demands and economic dynamics, the Modern Retail Index (MRI) aims to provide an in-depth look at how businesses have evolved their digital strategies to handle uncertain times. This research framework analyzes the maturity and breadth of a retailer’s digital strategy, not the retailer’s performance across all business aspects.

  • ​​Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers

    1 week ago | digiday.com | Li Lu

    But before they can dig into influencer marketing investments, marketers must first get a handle on social media use overall. In our Q1 survey, we found that brand and retailer pros’ use of TikTok fell by 17 percentage points in Q1 2025 compared to Q3 2024 — a number that will likely continue to fluctuate as the U.S. TikTok ban remains uncertain.

  • Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025

    1 month ago | digiday.com | Li Lu

    This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series →Uncertainty continues for the media industry in 2025, but publishers are moving on from jumping on every trend — subscriptions, newsletters, paywalls — to bolster revenue. Now, they’re homing in on more thoughtful strategies, aiming to align their content with the smartest way to increase cashflow.

  • Modern Retail Index: Retailers adjust their return policies, store locations and delivery options in pursuit of profits

    1 month ago | modernretail.co | Li Lu

    Many retailers had a difficult year in 2024. According to Coresight Research, 51 major retailers filed for bankruptcy in 2024, up from 25 in 2023. Positioned across industries, the retailers ranged from fabric and craft chain Joanne to storage and organization chain The Container Store.

  • Digiday+ Research Briefing: A look at the state of social marketing as the TikTok ban draws near

    1 month ago | digiday.com | Li Lu

    By Li Lu  •  March 13, 2025  • This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →In Digiday+ Research’s first-quarter survey of marketing professionals, respondents told Digiday that Instagram and Facebook still hold the majority of their companies’ marketing budgets.

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