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1 week ago | 
liahaberman.substack.com | Lia Haberman
Greetings from Anaheim: I’m going to split the VidCon coverage into two emails. You’re reading the first one — a straight recap of Day 1. I’ll be sending out another newsletter on Monday with more comprehensive VidCon coverage and analyzing the most important platform updates we’ve seen over the past two weeks.
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2 weeks ago | 
liahaberman.substack.com | Lia Haberman
Brace yourselves. With Cannes and VidCon next week, we’re about to get hit with a wave of platform updates and agency reports. I’m keeping this one short — just the essentials — before the deluge begins.
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3 weeks ago | 
liahaberman.substack.com | Lia Haberman
[Photo by Erin Beach for The Information] TikTok launched Manage Topics to better control what you see in your FYP The era of free traffic to TikTok Shop is ending, being replaced by paid ads LinkedIn announced a partnership with Adobe Express to offer platform-optimized ad templates Meta: Sharing videos and memes is Gen Z’s love language Pinterest predicts we’re entering a Digital Detox Summer Ideas: What to do if your audience logs off this summer Report: Marketing budgets have stalled at...
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3 weeks ago | 
liahaberman.substack.com | Lia Haberman
e.l.f. Beauty sent the mother of all PR packages to the middle of the Pacific Ocean. And it wasn’t even branded. The recipient was Oliver Widger, who quit his job, cashed out his 401k, and set sail around the world after being diagnosed with a potentially debilitating disease. Patrick O’Keefe, e.l.f.’s Chief Integrated Marketing Officer, was scrolling like the rest of us when he came across Oliver and his cat Phoenix mid-voyage from Oregon to Hawaii. The e.l.f. team jumped into action.
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4 weeks ago | 
liahaberman.substack.com | Lia Haberman
I met some subscribers at a Substack event this week, including one who said, ‘You create those lists of updates, right?’ 😄 Google is testing Google Lens search results in YouTube Shorts Instagram now allows you to leave 5-minute voice messages in DMs Instagram now supports 3:4 aspect ratio photos LinkedIn will help you figure out which posts drove new followers Pinterest partnered with the WNBA’s New York Liberty for its first sports partnership 4 new books to add to your summer reading list...
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1 month ago | 
liahaberman.substack.com | Lia Haberman
The ICYMI series of trusted industry voices continues with Sara Wilson, a strategist who specializes in helping brands tap into online communities. I’d been talking with Sara about doing a community-focused guest post for a while, and this one turned out to be the perfect companion to last week’s newsletter about the LeBron James WhatsApp group chat. She shares four lessons on how creators can help brands enter closed communities with credibility — and thrive there.
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1 month ago | 
liahaberman.substack.com | Lia Haberman
[đ¸ Ivan Piedra Photography and AGNYC Productions] Social Media Week was all about creators, meeting your community in the comments and leading with topic-based marketing YouTube launched a Weekly Podcast Shows chart Threads announced itâs allowing for up to five links in your bio Pinterest apologized for a wave of mass bans Check the audacity confidence of HBO Maxâs rebrand on social Gaming is the key to reaching Gen Alpha Roblox users can now buy physical products within the virtual...
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1 month ago | 
liahaberman.substack.com | Lia Haberman
Hi â Iâll be in New York for Social Media Week on Monday and Tuesday and will report back from my panel with Lindsey Gamble â Creator Content Only Belongs on Social... Or Does It? â plus all the key takeaways from the conference. Also, I was recently invited to a LeBron James x Offball group chat on WhatsApp and I thought the format could be an interesting opportunity for brands to explore during tentpole events.
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1 month ago | 
liahaberman.substack.com | Lia Haberman
The most common question I get is: “How do I convince my boss to [insert great idea]?” Whether it's getting more budget, launching a new initiative, or changing how things are done, internal marketing can be a major challenge. So I went straight to the source and asked one of the smartest execs I know — Jamie Gutfreund — to write the guide. She’s a recovering CMO (CAA, Wunderman Thompson/WPP, Hasbro, MGA Entertainment, Whalar) and now the founder of Creator Vision.
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1 month ago | 
liahaberman.substack.com | Lia Haberman
Hi! Keep an eye on your inbox Monday for another installment of the expert series. “How to Get Buy-In From Your Boss (Written by a Boss)” is one of my FAVORITES so far — written by the legendary Jamie Gutfreund.
