Liana Cafolla

Jan 15, 2025 | elsevier.com | Liana Cafolla

Younger researchers are discovering new opportunities as they take on the challenges of peer reviewAs with many early career researchers, a typical day for Dr Wilson Poon opens in new tab/window features a packed agenda. Now in his third year as Assistant Professor of Biomedical Engineering at the University of Texas at El Paso, he combines biomedical engineering and pure biology research in his lab as well as working with 12 students.

Sep 26, 2024 | elsevier.com | Liana Cafolla

The Find Reviewers tool scans millions to put a diverse and inclusive selection at your fingertipsWhen COVID-19 broke out, Scientific Editorial Manager Denise Wells opens in new tab/window was faced with a problem familiar to many journal editors: a shortage of peer reviewers. Denise’s regular cohort of trusted reviewers was now mostly in the lab seeking cures. She knew the value of a diverse and inclusive range of voices and took this as an opportunity to broaden her network of reviewers.

Aug 13, 2024 | elsevier.com | Liana Cafolla

In the quest to detect duplicate manuscript submissions to journals, the STM Integrity Hub has a new technology developed by Elsevier. The last few years have been challenging for research integrity. The proliferation of new behaviors — including systematic manipulation of the scholarly publishing process and the emergence of generative AI — have made it easier than ever to create papers with fake data, images and text.

Nov 7, 2023 | campaignasia.com | Liana Cafolla

Joyce Liong, senior partner and head of digital and insights at Finn Partners Singapore talks about a contact acquisition campaign related to the commodity industry that was designed to achieve goals with measurable outcomes. What was the concept of the campaign? Our primary focus with the contact acquisition campaign was to target a specific audience within a niche industry, operating in challenging markets.

Oct 8, 2023 | campaignasia.com | Liana Cafolla

DFI Retail launched a very successful loyalty app during Covid and quickly built it out to cover delivery and insurance, generating a huge number of downloads that beat expectations. The ‘yuu’ rewards platform was launched in Hong Kong in 2020 by the DFI Retail Group. The platform allows members to earn points from the group’s 1 million+ POSM across more than 2,500 outlets, and has expanded to offer insurance and online shopping.