Lilly Delmage

England

Multiplatform Writer at Scratch Magazine

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Articles

Cloud software provider launches growth hub for beauty professionals – Scratch

3 days ago | scratchmagazine.co.uk | Lilly Delmage

Cloud software provider, Zenoti, has announced the launch of free growth hub for beauty professionals: The Check-In.Powered by Zenoti, The Check-In is a content and resource hub that connects industry professionals to helpful information, such as leadership tips, growth strategies and insights to help drive their business goals.
How to achieve a work-life balance as a beauty professional – Scratch

4 days ago | scratchmagazine.co.uk | Lilly Delmage

Scratch columnist & beauty business and mindset coach, Zaara King, shares advice on achieving a work-life balance this summer…Summer is upon us and I am so excited for the coming months. Seeing seasonal nail designs puts me in the best mood and makes me want to have fun in the sun. I used to feel like I missed out on this when I was running my beauty business, so I am here to help you balance your business and personal lives this season.
World Friendship Day – Scratch

4 days ago | scratchmagazine.co.uk | Lilly Delmage

This day recognises the importance of friendship and encourages people of all ages and backgrounds to foster meaningful connections and enjoy the benefits they bring. Why not offer a bundle deal – a discounted package for best friends who want to get matching manicures for the occasion on a mate date? You could then share their manicures on your social media feed, along with a short story about how they met. Browse our gallery of matching manicures here.
24/7 Samaritans Awareness Day – Scratch

4 days ago | scratchmagazine.co.uk | Lilly Delmage

Championed by the Samaritans, a charity well-known for its emotional support services, the day helps remind individuals that help is available 24 hours a day, seven days a week for anyone struggling, or experiencing feelings of despair or loneliness. The event aims seeks to break the stigma surrounding mental health and encourage people seek support. Encourage clients to open up by resharing information about the Samaritans’ services on social media.
Important July dates for your nail & beauty business – Scratch

5 days ago | scratchmagazine.co.uk | Lilly Delmage

Get your business prepared for the month of July, with our roundup of dates to note…Creative arts charity, Create, is using this week to spread awareness on the importance of creativity and the benefits of the creative arts. The week will feature an online campaign inviting people to engage with daily activities and use the hashtag #CreateWeek to spread the word. Why not get involved by designing a Create Week-themed nail look using the campaign’s colours and logos?
Discover the Wales nail salon inside the Brecon Beacons National Park – Scratch

6 days ago | scratchmagazine.co.uk | Lilly Delmage

Owner of Nails by Sam, Sam Devereux, opens the doors to her nail salon, located in the heart of the Brecon Beacons. “My salon is based in my back garden, which is away from roads and completely private. We’re very lucky to live in the middle of the Brecon Beacons and have some beautiful views,” shares Sam. However, the location comes with certain limitations: “Because we are located in the Brecon Beacons National Park, I am restricted when it comes to the external colours of the cabin,” says Sam.
Beau’s lines on nails: what they are & how to treat them – Scratch

6 days ago | scratchmagazine.co.uk | Lilly Delmage

Have you heard of Beau’s lines on nails – but aren’t quite sure what they are? Here’s everything you need to know about the natural nail condition. What are they? Beau’s lines are horizontal ridges or dents on the nail plate, caused by a slowdown in the production of new nail cells by the nail matrix.
Cancer birthday nails: 13 nail art ideas for the zodiac sign – Scratch

1 week ago | scratchmagazine.co.uk | Lilly Delmage

The Cancer star sign typically governs from June 21 to July 22. If you’re looking for a birthday manicure or simply enjoy aligning nails with the zodiac, it’s the perfect time to browse Cancer-themed nail art. Here are 15 ways to wear the star sign, courtesy of pros on Instagram…
British Beauty Council expands Board of Directors & Advisory Board – Scratch

1 week ago | scratchmagazine.co.uk | Lilly Delmage

The British Beauty Council (BBCo) has welcomed industry professionals to its Board of Directors and Advisory Board, to drive forward its goals for the UK beauty industry. Sue Fox, former president of Estée Lauder UKI, and Sarah Boyd, managing director of Sephora UK, have joined the Council’s Board of Directors. These appointments are among several made to the Council’s Advisory Board, which include:Harriet Westmoreland, celebrity nail artist.
Spread positive vibes with these 43 Glastonbury Festival-inspired nail art designs – Scratch

1 week ago | scratchmagazine.co.uk | Lilly Delmage

#ShowScratch Creative Challenge Check out entries to the 18 June 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Glastonbury Festival nails. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.