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1 week ago | 
scratchmagazine.co.uk | Lilly Delmage
Nail colour and design have become one of the most popular outlets for creativity and self-expression within the beauty industry. But where did it all begin, and how has it evolved over time?
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1 week ago | 
scratchmagazine.co.uk | Lilly Delmage
A picture-perfect manicure is the ideal finishing touch to any prom look. Whether you’re wearing a vibrant gown or a minimalistic, neutral dress, Scratch has rounded up a series of versatile nail styles that combine a subtle colour palette with glamorous accents. Get inspired by these 18 designs…
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1 week ago | 
scratchmagazine.co.uk | Lilly Delmage
‘Remember to use SPF!‘ – it’s a commonly used phrase, but what does SPF mean? Here’s everything you need to know…SPF stands for Sun Protection Factor, and the number that follows suggests how long a suncream or product is likely to protect the skin from the sun’s ultraviolet B (UVB) rays. For example, using SPF 50 allows you to spend more time in the sun before burning compared to SPF 15.
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1 week ago | 
scratchmagazine.co.uk | Lilly Delmage
Pret A Manger has teamed up with Shoreditch Nails to offer manicures that match customers’ summer iced drinks of choice. Founder of Shoreditch Nails, Tina Michael, reveals: “We hosted a pop-up event at Pret A Manger in Shoreditch (22 May) and will be running another in Hackney Central (12 June). When you pre-purchase one of the brand’s new summer iced drinks, you will receive a complimentary Pret A Manger x Shoreditch Nails manicure that matches, redeemable in shop.
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2 weeks ago | 
scratchmagazine.co.uk | Lilly Delmage
Whether your skills focus is natural nailcare, premium pedis or portrait painting, Scratch investigates the importance of identifying and capitalising on your expertise…‘Niche’ is a business term used to describe a focused approach to offering goods and services, and tailoring them to a specific consumer group, rather than a broad market. Finding a niche is often suggested as a strategy for standing out, but how important is it for a nail professional to find and promote their niche? 1.
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2 weeks ago | 
scratchmagazine.co.uk | Lilly Delmage
Nail techs, Rachel Coast and Evie Glows, started out as online friends within a nail tech community, and have since launched their podcast, The Nail Files. Describing the podcast as ‘relatable, uplifting and a way to facilitate connection’, the duo is passionate about entertaining nail techs with relatable and humorous content.
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2 weeks ago | 
scratchmagazine.co.uk | Lilly Delmage
#ShowScratch Creative Challenge, Themed Check out entries to the 21 May 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Encapsulation Creations. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.
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3 weeks ago | 
scratchmagazine.co.uk | Lilly Delmage
Manchester nail tech, Natalie Reay, and her client, Joanne Darby, spent over twelve months planning Joanne’s nail design for her cruise holiday – a style that unexpectedly found fame among cruise-goers, sparking conversations, connections and creativity. Imagine having ‘famous’ nails. This was the experience of Joanne Darby, who turned to her trusted tech, Natalie, for a cruise-ready nail design – one which neither expected to be met with such an enthusiastic response.
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3 weeks ago | 
scratchmagazine.co.uk | Lilly Delmage
Nail expert, educator & Scratch Stars Shooting Star Award finalist 2025, Theresa Foddering, offers Scratch an exclusive insight into the launch of her brand: Saviour™. “Saviour™ was born from years of fixing, supporting and advising on the issues we see so often in our industry – dry, damaged and compromised nails and skin. Throughout my 23 years as a pro, I have found myself constantly recommending various products to help, but nothing has ever quite ticked every box.
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3 weeks ago | 
scratchmagazine.co.uk | Lilly Delmage
The square nail shape is an ever popular favourite for nail enthusiasts, combining style with practicability. Boasting sharp and sleek edges, the nail shape offers a structured appearance. Suitable for long and short nail lengths, the versatile style can be tailored to each client – offering a vast canvas for creative nail art or the perfect base for French tips. With 3.5 million posts under the Instagram hashtag, #squarenails, the shape’s popularity is undeniable.
