Linda Casey

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Unlocking Smart Packaging

1 week ago | printandpromomarketing.com | Linda Casey |Bill Prettyman |Greg Muzzillo

At the heart of the smart packaging opportunity for label and package printing companies are radio-frequency identification (RFID) tags and QR codes. These technologies can transform static packaging into connected gateways to elevate brand experiences and power inventory tracking and management tools, increasing the value of every label and package manufactured by converters.

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