Lindsey Estes

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Articles

The future of Connected TV in the local media industry

Jan 13, 2025 | localmedia.org | Lindsey Estes

In the ever-evolving Connected TV landscape, revenue opportunities continue to shift, offering both challenges and promising avenues for growth. As streaming becomes an essential part of media consumption, local media sales executives examine how CTV can serve advertisers aiming to reach audiences outside of traditional linear TV. With new players entering the space and increasing demand for targeted solutions, the industry navigates a complex mix of opportunities and hurdles.
LMIA Report: Ethical AI for news sustainability

Dec 17, 2024 | localmedia.org | Lindsey Estes

In the ever-evolving Connected TV landscape, revenue opportunities continue to shift, offering both challenges and promising avenues for growth. As streaming becomes an essential part of media consumption, local media sales executives examine how CTV can serve advertisers aiming to reach audiences outside of traditional linear TV. With new players entering the space and increasing demand for targeted solutions, the industry navigates a complex mix of opportunities and hurdles.
Q&A with new R&D member keywee

Nov 8, 2024 | localmedia.org | Lindsey Estes

Tell us a little bit about what Keywee does. Keywee is a platform and managed service designed specifically to meet publishers’ paid media and content distribution needs. Our technology, trained on millions of pieces of content and hundreds of millions in ad spend, enables us to identify which content will perform best, who to target, and the ideal ad copy to use. In addition to our managed service, we also offer content creation and AI imagery services to further support our partners’ goals.
Q&A with new R&D partner CTVBuyer L.L.C.

Oct 22, 2024 | localmedia.org | Lindsey Estes

LMA is excited to welcome CTVBuyer L.L.C. as a R&D partner. Learn more in the following Q&A with Michaela Crudele, Director of Marketing. Tell us a little bit about what CTVBuyer L.L.C. does.
Q&A with iPublish Media Solutions

Oct 10, 2024 | localmedia.org | Lindsey Estes

Tell us a little bit about what iPublish does. iPublish Media partners with media companies to grow their bottom line by providing self-serve print, digital and social media advertising fulfillment. From public notices and obituaries to classified categories, our software drives front-end sales and powers back-end integration, quickly saving media companies time and money. 2. What problem does your company solve for a local media company?
Free Webinar: Election Fact-Checking Tools and Best Practices

Sep 26, 2024 | localmedia.org | Lindsey Estes

Tuesday, October 1In this RTDNA/Google News Initiative training, we’ll explore ways to fight back against misinformation and disinformation during election coverage. We’ll use tools such as Google Fact-Check Explorer to track fact-checked images and stories. We’ll use reverse image search and other Google tools to check election claims. We’ll break down doctored video and audio with WatchFramebyFrame and Deepfake-o-meter.
LMIA Report: Ethical AI for news sustainability

Sep 10, 2024 | localmedia.org | Lindsey Estes

Breakthroughs in generative artificial intelligence have triggered a “best of times/worst of times” extremism that makes it challenging for journalists and news leaders to separate sensationalism from strategy when it comes to applying AI in their news organizations. On one hand, AI offers seemingly unimagined opportunities to do more journalism, better and faster, including offering more personalization of news, more versions of stories and in more formats.
LMIA Report: Innovative digital revenue strategies in local media

Sep 9, 2024 | localmedia.org | Lindsey Estes

Each year Local Media Association recognizes the best digital projects and initiatives happening at local news organizations across various categories such as Best Reader Revenue Strategy, Best Local Website, Best Virtual Event, Best Branded Content Strategy and more. It is a highly competitive contest designed to showcase both large and small media companies for their strategic and innovative work aimed at impacting the communities they serve.
Meet new R&D partner Field Level Media in this new Q&A with CEO Derek Harper

Aug 12, 2024 | localmedia.org | Lindsey Estes

Tell us a little bit about what Field Level Media does/how you operate. Field Level Media provides syndicated and custom sports content solutions to 200+ print and digital media companies worldwide, with the news wire service producing more than 30,000 stories annually. Along with a 20-hour breaking news desk, FLM’s wire provides preview and recap coverage of 7,000+ annual events. What opportunities does Field Level Media present for local media companies?
Meet the 14 newsrooms selected for the 2024 CMP/LMA Colorado News Philanthropy Lab

Jul 9, 2024 | localmedia.org | Lindsey Estes

(July 8, 2024) — Colorado Media Project and Local Media Association are pleased to announce the 14 news organizations selected to participate in an intensive, six-month fundraising lab that brings the proven training of LMA’s Lab for Journalism Funding and CMP’s insights into Colorado philanthropy to independent news organizations across the state.