Lisa Goulian Twiste

United States

Senior Apparel Writer at PGA Magazine

I am senior apparel writer for PGA Magazine and a regular contributor to New Jersey Business. Other subjects I cover include health, fitness, beauty and more.

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Articles

Proposed Environmental Regulations May Impact the Bottom Line

1 month ago | njbmagazine.com | Lisa Goulian Twiste

Environment On Mar 13, 2025 By Lisa Goulian Twiste, Contributing Writer New Jersey’s environmental engineering field has long been a study in cross purposes, as lawmakers, state officials, and other stakeholders try to strike a balance between keeping residents healthy and safe, and the reality of what it takes to keep businesses and markets flourishing for long-term economic growth. Two of the issues currently spurring debate are a pending New Jersey Department of Environmental Protection...
Coming full circle

1 month ago | globalgolfpost.com | Lisa Goulian Twiste |Dan Loman

Nearly four decades after founding what would become one of the most successful golf apparel brands of all time, John Ashworth has returned to the fold as Ashworth Golf tries to recapture its glory days in the burgeoning post-COVID apparel market. Ashworth co-founded the company in the late 1980s as a California cool alternative to polyester-driven men’s golfwear, introducing a more generously sized cotton polo that set a new design standard.
Engaging Renewable Energy

Dec 3, 2024 | njbmagazine.com | Lisa Goulian Twiste

Energy Discover how utilities and other power providers are helping businesses meet clean energy goals.
Warming trend - Global Golf Post

Nov 2, 2024 | globalgolfpost.com | Lisa Goulian Twiste |Dan Loman

It’s harvest time of year, which means mornings are chillier, days are noticeably shorter, and a trip to the golf course is all about layers that can be added or shed depending on the changing weather conditions. Along these lines, golf apparel brands are presenting fall/early winter items of different weights and textures using insulation, moisture management, and four-way stretch fabrics to keep you warm and dry without restricting movement.
On the Money

Oct 26, 2024 | globalgolfpost.com | Lisa Goulian Twiste |Dan Loman

(From left) Fore All sweater, Bronson pant, Jordan dress Fore All photosWhen Michelle Money and Jen Clyde launched Fore All last year, they had two goals in mind: designing fashionable, functional golf apparel that can be worn on or off the course and creating a community in which every woman feels welcome in the game, regardless of skill level.
Key for fall

Oct 19, 2024 | globalgolfpost.com | Lisa Goulian Twiste |Dan Loman

Albatross Pullover, BK Crop Pants, Quarter Zip SweaterWhen friends Betsy Rittenhouse and Lynne Kaltman founded Belyn Key in 2016, they hit a sweet spot in the marketplace with fresh, wearable golf fashion that performs on course and off. Since then, the line has made it into more than 1,200 U.S.-based golf shops, resorts and other specialty stores with its collection-based approach involving a new drop every 60 days.
Fall form

Oct 10, 2024 | globalgolfpost.com | Lisa Goulian Twiste |Dan Loman

Anderson Ord Performance JoggerAutumn is upon us, which means chilly mornings on the course can easily evolve into sun-drenched afternoons followed by cooler evenings.
Achievements in Fighting Breast Cancer

Oct 2, 2024 | njbmagazine.com | Lisa Goulian Twiste

Healthcare While breast cancer cases have risen slightly this past year, chances of long-term survival are increasing thanks to new technologies being implemented at healthcare facilities throughout the state.
That’s the ticket

Oct 1, 2024 | globalgolfpost.com | Lisa Goulian Twiste |Dan Loman

Jennifer MortonWhen Desane Blaney, longtime CEO of the Association of Golf Merchandisers, retired in 2022, there was little doubt who would be asked to fill her shoes. Jennifer Morton, a 25-year AGM member, had already helped set the organization on a new course with modern marketing ideas and innovative programming. Her ascent to the top spot last year has sent membership numbers and enthusiasm through the roof.
Practicality and value

Sep 21, 2024 | globalgolfpost.com | Lisa Goulian Twiste |Dan Loman

When designing its women’s apparel line, Adidas Golf keeps two very important factors in mind: great style and advanced performance. “Today’s female golf consumer has more options from a styling perspective than ever before,” said Shaun Madigan, director of apparel for Adidas Golf. “We want her to know that no matter what she chooses from us, the product will perform in all conditions.