Lisa Johnston

Editor-in-Chief at Consumer Goods Technology

Editor in Chief, @CGTMagazine, @EnsembleIQ

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Articles

L’Oréal Pushes for Store Shelf Accessibility to Fuel Walmart Beauty Acceleration

1 week ago | consumergoods.com | Lisa Johnston

L’Oreal CEO Nicolas Hieronimus highlighted the challenges CPGs continue to face with anti-theft devices in retail stores. The remarks came during the beauty company’s most recent earnings call with investors yesterday, when the exec was asked whether Walmart’s recent beauty acceleration was significant for L’Oreal.
Mars ‘On Cusp’ of Bringing AI Agents to Internal Platform

2 weeks ago | consumergoods.com | Lisa Johnston

Mars is expanding its centralized artificial intelligence platform after recording positive employee engagement and retainment rates. Initially launched in Q4 as an MVP to about 200 associates, Mars developed the platform to standardize the AI infrastructure, tools, and processes most used by employees. In doing so, the company is reducing risk and increasing efficiency, Kaarthikeyan Subramaniam, director of digital experiences platforms, told CGT.
3 Ways CPGs Are Falling Short at Retail

3 weeks ago | consumergoods.com | Lisa Johnston

Consumers have enough to worry about; the last thing they want to deal with is a bad experience. That was the underlying theme through much of Shoptalk last week, as the industry navigates a fractured retail landscape with serious obstacles, from trade uncertainty to artificial intelligence disruption. Trying to serve an uncertain consumer with endless options is not easy. “The consumer is stressed. They're stretched.
Check-In: Retail Media's Growing Pains

3 weeks ago | p2pi.com | Lisa Johnston

Top-of-funnel retail media has been a challenge, she said. “We start talking CPMs, which are never capable when it comes to retail media.” she said. In-store measurement is further complicated by the fact that many retailers’ data science teams aren’t yet considering in-store as part of a holistic view of performance, whether because of prioritization or a lack of resources, said Brenner.
Check-In: Retail Media's Growing Pains

3 weeks ago | pathtopurchaseiq.com | Lisa Johnston

Top-of-funnel retail media has been a challenge, she said. “We start talking CPMs, which are never capable when it comes to retail media,” she said. In-store measurement is further complicated by the fact that many retailers’ data science teams aren’t yet considering in-store as part of a holistic view of performance, whether because of prioritization or a lack of resources, said Brenner.
Challenging Some of Today's Most Common Commerce Misconceptions

1 month ago | p2pi.com | Lisa Johnston

Also: Finding efficiencies after increasing prices to offset decreasing volumes. Balancing consumer promotions into marketing mixes. Ensuring brand awareness and having the data to drive transactions. And, of course: Navigating the growth of retail media for a cross-retailer understanding of the consumer.
Challenging Some of Today's Most Common Commerce Misconceptions

1 month ago | pathtopurchaseiq.com | Lisa Johnston

Also: Finding efficiencies after increasing prices to offset decreasing volumes. Balancing consumer promotions into marketing mixes. Ensuring brand awareness and having the data to drive transactions. And, of course: Navigating the growth of retail media for a cross-retailer understanding of the consumer.
Clorox Targets 50% of Media Spend on 1-to-1 Personalization by 2030

2 months ago | p2pi.com | Lisa Johnston

Incremental Personalization Growth Like many consumer goods brands, Clorox is adjusting to the collapse of the traditional marketing funnel, in which driving interest, purchase, and loyalty has compressed in some cases to a single point — “where people are doing all of that at once and in seconds,” said Rendle. Its Cherry Blossom execution for pink Glad bags is an example of this adjustment, as the company serves ads tying the benefits of the scented trash bags to other product searches.
Clorox Targets 50% of Media Spend on 1-to-1 Personalization by 2030

2 months ago | pathtopurchaseiq.com | Lisa Johnston

Incremental Personalization Growth Like many consumer goods brands, Clorox is adjusting to the collapse of the traditional marketing funnel, in which driving interest, purchase, and loyalty has compressed in some cases to a single point — “where people are doing all of that at once and in seconds,” said Rendle. Its Cherry Blossom execution for pink Glad bags is an example of this adjustment, as the company serves ads tying the benefits of the scented trash bags to other product searches.
SharkNinja Elevates Flywheel Strategy to Harness Influencers as Growth Engines

2 months ago | consumergoods.com | Lisa Johnston

Direct-to-Consumer GrowthSharkNinja grew fourth-quarter net sales 30% year over year to $1.79 billion. Net sales in North America were up 22%, tallying just shy of $1.2 billion. Its direct-to-consumer business grew faster than the rest of the business in 2024, a trend the company expects to continue this year, according to Barrocas. The company intends to launch 25 new products this year across both new and existing categories.