Lisa Johnston

Editor-in-Chief at Consumer Goods Technology

Editor in Chief, @CGTMagazine, @EnsembleIQ

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Articles

Why Retail Media Hits Different at Dick’s Sporting Goods

2 weeks ago | p2pi.com | Lisa Johnston

Standing Out in a Sea of Sameness Retail media continues to be an arms race for attention, “but we've all gotten a little bit smarter,” noted Weisel.
Why Retail Media Hits Different at Dick’s Sporting Goods

2 weeks ago | pathtopurchaseiq.com | Lisa Johnston

Standing Out in a Sea of Sameness Retail media continues to be an arms race for attention, “but we've all gotten a little bit smarter,” noted Weisel.
L’Oreal Pushes for Store Shelf Accessibility to Fuel Walmart Beauty Acceleration

1 month ago | pathtopurchaseiq.com | Lisa Johnston

Skip to main content Like multiple retailers, Walmart has been testing a variety of solutions to combat theft and improve employee safety in its stores. This includes locking up certain products on store shelves, which can hurt sales and customer experiences. Such heft prevention measures negatively impact in-store experiences, with 43% of consumers less likely to return to stores with such barriers, according to NIQ. Despite the challenges, Hieronimus remained optimistic about the future.
L’Oréal Pushes for Store Shelf Accessibility to Fuel Walmart Beauty Acceleration

1 month ago | consumergoods.com | Lisa Johnston

L’Oreal CEO Nicolas Hieronimus highlighted the challenges CPGs continue to face with anti-theft devices in retail stores. The remarks came during the beauty company’s most recent earnings call with investors yesterday, when the exec was asked whether Walmart’s recent beauty acceleration was significant for L’Oreal.
Mars ‘On Cusp’ of Bringing AI Agents to Internal Platform

2 months ago | consumergoods.com | Lisa Johnston

Mars is expanding its centralized artificial intelligence platform after recording positive employee engagement and retainment rates. Initially launched in Q4 as an MVP to about 200 associates, Mars developed the platform to standardize the AI infrastructure, tools, and processes most used by employees. In doing so, the company is reducing risk and increasing efficiency, Kaarthikeyan Subramaniam, director of digital experiences platforms, told CGT.
3 Ways CPGs Are Falling Short at Retail

2 months ago | consumergoods.com | Lisa Johnston

Consumers have enough to worry about; the last thing they want to deal with is a bad experience. That was the underlying theme through much of Shoptalk last week, as the industry navigates a fractured retail landscape with serious obstacles, from trade uncertainty to artificial intelligence disruption. Trying to serve an uncertain consumer with endless options is not easy. “The consumer is stressed. They're stretched.
Check-In: Retail Media's Growing Pains

2 months ago | p2pi.com | Lisa Johnston

Top-of-funnel retail media has been a challenge, she said. “We start talking CPMs, which are never capable when it comes to retail media.” she said. In-store measurement is further complicated by the fact that many retailers’ data science teams aren’t yet considering in-store as part of a holistic view of performance, whether because of prioritization or a lack of resources, said Brenner.
Check-In: Retail Media's Growing Pains

2 months ago | pathtopurchaseiq.com | Lisa Johnston

Top-of-funnel retail media has been a challenge, she said. “We start talking CPMs, which are never capable when it comes to retail media,” she said. In-store measurement is further complicated by the fact that many retailers’ data science teams aren’t yet considering in-store as part of a holistic view of performance, whether because of prioritization or a lack of resources, said Brenner.
Challenging Some of Today's Most Common Commerce Misconceptions

2 months ago | p2pi.com | Lisa Johnston

Also: Finding efficiencies after increasing prices to offset decreasing volumes. Balancing consumer promotions into marketing mixes. Ensuring brand awareness and having the data to drive transactions. And, of course: Navigating the growth of retail media for a cross-retailer understanding of the consumer.
Challenging Some of Today's Most Common Commerce Misconceptions

2 months ago | pathtopurchaseiq.com | Lisa Johnston

Also: Finding efficiencies after increasing prices to offset decreasing volumes. Balancing consumer promotions into marketing mixes. Ensuring brand awareness and having the data to drive transactions. And, of course: Navigating the growth of retail media for a cross-retailer understanding of the consumer.