Lisa Skriloff
Freelance Writer at Freelance
Founder and Editor at multicultural.com
Writer on diversity, travel, Pres,Multicultural Marketing Resources, Editor Multicultural Travel News/Multicultural Marketing News/DanceTravel News, book author
Articles
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2 weeks ago |
multicultural.com | Lisa Skriloff
Multicultural.com is the home of Multicultural Marketing Resources (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.
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2 weeks ago |
multicultural.com | Lisa Skriloff
Your Attribution Model May Be Leaving Multicultural Audiences—and ROI—Behind. It’s time for an upgrade. Marketers focused on reaching diverse consumer segments know one thing: representation matters. So does precision. Yet legacy measurement models are misattributing up to 30% of media value—leaving billions in wasted ad spend on the table. Traditional attribution systems were built before today’s diverse, omnichannel, privacy-first marketplace emerged.
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1 month ago |
multicultural.com | Lisa Skriloff
Multicultural.com is the home of Multicultural Marketing Resources (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.
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1 month ago |
multicultural.com | Lisa Skriloff
Home Featured Articles Become a Member of Multicultural Marketing Resources and multicultural.com Become a Member of Multicultural Marketing Resources and join our community of multicultural marketing expert ad agencies, media, marketers, research firms and many other companies with expertise in diversity and consumer outreach to Hispanics, African Americans, Asian Americans, women and LGBTQ consumers.
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1 month ago |
multicultural.com | Lisa Skriloff
Meet the Diversity and Multicultural Marketing Expert Companies Featured on multicultural.comMeet the expert ad agencies, market research firms, conference companies, organizations and translation companies featured on multicultural.com in our online Source Book of Multicultural Experts directory. Click on View All Experts or each logo below to learn how they can help you reach Hispanic, African American, Asian American, Native American, Canadian, multicultural, women and LGBTQ consumers.
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CIQ Helps Simplify Quant with "Your Best Idea" https://t.co/z7DvF3pg0u
The Future of Attribution Is Here - Learn about Claritas Multi-Touch Attribution https://t.co/fy4TxX17m6 @Claritas2_0
Multicultural & Diversity Events: April - October 2025https://bit.ly/3QYveHJ @hmchispanic#C2MIAMI #ColorComm10 @ColorCommntwk#ColorComm10 #10thanniversary