Liwen Xu

Oct 17, 2024 | mdpi.com | Liwen Xu

Jul 27, 2023 | theoffingmag.com | Liwen Xu |Lara Longo |Alexandra Ye

In the end, God kept the Heavens but not the Earth, collapsing empires and skyscrapers upon skyscrapers stacked high in Hong Kong, New York, Dubai, and other cities we’d forgotten the names for. All the lights of Earth dimmed, shut down, and descended into a darkness as vast as starless nights. In the end, God lifted us up into the sky, perhaps on arks, perhaps in fever dreams, and we remained asleep as we floated up, dreamless and still.

Jun 19, 2023 | greenbook.org | Liwen Xu

Taking a successful product into a new market can be daunting—especially when it’s been designed for a specific audience. Sakura, a Japan-based art and writing tools company, had a hunch that their products, designed for the unique preferences of the Japanese consumer, would take off with U.S. consumers. However, they knew that they needed insights to help them understand the market.