Liz Brody

1 month ago | entrepreneur.com | Liz Brody

For most companies, social media is a given. You hire a team, pump out content, try to channel the viral spirits, maybe hire some influencers. It's a lot. But if that's all, you may be missing out on social media's greatest business potential. When you're fully strategic, your social media can become a virtuous cycle where customers buy, speak, are heard, and see themselves integrated into the product — which they then buy more of, shout louder about, and share like crazy.

Jan 28, 2025 | msn.com | Liz Brody

Continue reading More for You   Continue reading More for You

Nov 12, 2024 | entrepreneur.com | Liz Brody

A year or so ago, not that many people had heard of Louisa Schneider's ear piercing brand, even those who'd actually gotten studded or hooped by its licensed nurses. But she pulled a dramatic move to change all that, and today if you have a tween (even a body part to bedeck), you likely know her company's name: Rowan. It's not just safe; it's the cool place to go. Schneider punctured the market, so to speak, by treating piercing as a medical procedure.

Oct 18, 2024 | entrepreneur.com | Liz Brody

If you have a tween girl, you've probably heard of Rowan. It's the cool brand for piercings, where licensed nurses insert hypoallergenic studs into thousands of ears every day. With more than 500 employees, it's on track to have 65 stores and an annual run rate of $100 million in revenue this year. But in 2017, Rowan was just a fledgling startup with a great idea and a bad business model.

Sep 30, 2024 | entrepreneur.com | Liz Brody

Are you looking for a job? ClassDojo has 15 vacancies available, but be aware that they have very high standards and are in no rush to hire. The early childhood education company has a team of 220 people and a hiring rate of 0.09% of those who apply. How can a company grow by hiring so slowly? The answer is "talent density ," a concept that has been gaining traction lately. Netflix coined the term years ago, and it was popularized in co-founder Reed Hastings' 2020 book, No Rules Here .