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2 weeks ago | 
constellationr.com | Liz Miller
What if you could manufacture opportunity? This is not to ask what if you could manufacture campaigns. Instead, this is to ask if we could think about manufacturing opportunity the same way we might think about manufacturing a jar of pickles? Simply: Yes. If the ask is to manufacture opportunity for the purpose of profitable growth, a supply chain dedicated to the creation and optimization of content that acts as the fuel for engagement can and should be established.
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3 weeks ago | 
constellationr.com | Liz Miller
Once thought of as a “seller’s tool”, Configure, Price, Quote (CPQ) solutions have shifted in recent years to be a far more robust, interactive and dynamic experiential platform.
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Dec 18, 2024 | 
constellationr.com | Liz Miller |Andy Thurai |Doug Henschen |Larry Dignan |Holger Mueller |Steve Wilson | +2 more
In many ways, the themes that dominated 2024 were a continuation of the generative AI revolution started in 2023. And then the switch flipped from generative AI to agentic AI and CxOs started to focus on returns and production deployments. So long proofs of concept and hello returns on investment.
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Nov 4, 2024 | 
constellationr.com | Liz Miller
“Writing should be respected and held to be nobler than all goods, unless she has suffered degradation in the brothel of the printing presses. She is a maiden with a pen, a harlot in print. Governed only by avaricious gain, will not that most base woman deserve the name of prostitute?”In 1440 when the Gutenberg printing press was introduced, not everyone was a fan.
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Aug 15, 2024 | 
constellationr.com | Liz Miller
Behold: a totally authentic review written about a technology industry analyst. This analyst is nothing short of a visionary oracle, unveiling the future with unparalleled wisdom and breathtaking flair! Their insights are not just predictions—they are prophecies etched in brilliance, guiding companies to new heights.
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Aug 8, 2024 | 
constellationr.com | Liz Miller
For decades, the capacity to automate and operationalize outbound calls being made for sales, promotions or collections calls were a tightly isolated and specialized toolset. Contact center leaders were typically forced to manage the operations and orchestration of inbound calls separately from outbound calls, with the data and intelligence in those calls being trapped within individual communications solutions. Mix those channel streams and chaos ensued.
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Apr 11, 2024 | 
constellationr.com | Liz Miller
When Adobe acquired Frame.io, it was chalked up as just another Creative Cloud solution that was so niche and specialized only people with expensive cameras and the agencies that hire them would reap the rewards. But in the wake of the announcement in 2021, I blogged a hot take:“Imagine what happens when Adobe pulls the best of the best from BOTH Workfront AND Frame.io to reimagine what collaboration for creativity and experience really works like.
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Feb 21, 2024 | 
constellationr.com | Liz Miller
In mid-2023 a trio of partners at the famed venture capital firm Andreessen Horowitz published a blog titled “Customer Success Is Broken. Here’s How to Fix It.” They noted that customer success failures occurred most often when problems originating outside of the team directly associated with the project took center stage and priority.
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Dec 18, 2023 | 
constellationr.com | Liz Miller
In this, the year of Taylor Swift, it feels oddly fitting that Adobe and Figma have just announced their breakup. Like all good angsty love stories immortalized in an Era’s Tour set, we had the Figma indie-cool-kid rebel agreeing to roll with the digital class President in the established and voted Most Likely to Succeed Adobe. Torn apart by well-intentioned but out-of-touch outsiders, the two have closed this chapter of their idyllic yet improbably love affair.
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Nov 28, 2023 | 
constellationr.com | Liz Miller
About Liz MillerLiz Miller is Vice President and Principal Analyst at Constellation focused on the org-wide team sport known as customer experience. While covering all core pilars of CX (Sales, Service and Marketing), Miller spends time zeroing in on the business demands on today’s Chief Marketing Officer, the evolution of customer engagement and the rising requirement for a new security posture that accounts for the threat to brand trust.
