Articles

  • 1 week ago | thedrinksbusiness.com | Louis Thomas

    The Channel Island of Jersey has removed its ban on on-trade drinks promotions almost 40 years after the policy was implemented. The ban on happy hours, 2-for-1 drinks deals and bottomless brunches had been in place on Jersey since 1987. The policy was itself an amendment to the Licensing (Jersey) Law 1974.

  • 1 week ago | thedrinksbusiness.com | Louis Thomas

    Seagram’s Beverage Company has become the latest drinks brand to sponsor World Wrestling Entertainment (WWE), with the partnership marked by the release of a trio of co-branded RTDs.It has already been a busy 2025 for WWE, with its partnership with streaming colossus Netflix commencing on 6 January. Shortly afterwards, the organisation announced a sponsorship deal with Real American Beer, the low-calorie, low-carb beer brand launched by ex-wrestler Hulk Hogan last summer.

  • 1 week ago | thedrinksbusiness.com | Louis Thomas

    Brasserie chain Côte has launched its weekday Apéro Hour menu, offering customers discounted wines by-the-glass. The new menu, available from Mondays to Fridays between 5pm and 7pm, includes a number of wines, the cheapest of which (Anciens Temps Blanc, Anciens Temps Rosé and Anciens Temps Rouge, all from the South of France and designated as Vins de France) cost £5 for a 175ml pour.

  • 1 week ago | thedrinksbusiness.com | Louis Thomas

    As a zero dosage field blend from a hot vintage, Louis Roederer’s newly-launched 2018 Brut Nature may well offer a taste of things to come for Champagne. Louis Thomas reports.

  • 2 weeks ago | thedrinksbusiness.com | Louis Thomas

    Wine trade bodies have requested that the alcoholic drinks sector be left out of trade disputes with the US as a European Commission consultation on tariff countermeasures gets underway. On 8 May, the European Commission launched its public consultation on US imports which could be subject to tariffs as a response to US President Donald Trump’s imposition of a “reciprocal” 20% tariff on EU-produced goods, and 25% on imports of vehicles and car parts.

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