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Nov 20, 2024 | 
conference-news.co.uk | Kristyna O'Connell |Louisa Daley
Destination Emirates Old Trafford has announced its new membership of the Association of British Professional Conference Organisers (ABPCO) for 2025. The partnership is focused on strengthening the venues connections within the association meetings community following a surge in interest from association event organisers since the expansion of its on-site hotel and meeting space, the Hilton Garden Inn Emirates Old Trafford.
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Sep 17, 2024 | 
standoutmagazine.co.uk | Louisa Daley
Experiential marketing agency TRO will once again deliver the activation at this year’s BMW PGA Championship for its longstanding client BMW. Taking place from September 19-22 at the iconic Wentworth Club, the BMW PGA Championship stands as one of the UK’s premier golf festivals. The event will include a charity Pro-Am and a four-day golf tournament, featuring a host of European star golfers. This year’s event celebrates 20 years of BMW’s partnership with the PGA Championship.
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Sep 5, 2024 | 
standoutmagazine.co.uk | Louisa Daley
Experiential marketing agency TRO will be working with BMW and MINI to create interactive and participatory brand experiences for automotive fans at Goodwood Revival 2024 (September 6-8). BMW’s experience called Racing Through Time will focus on gamification. It will take petrolheads back in time to a nostalgic arcade and multi-player game portal, one that requires them to solve multiple challenges.
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Aug 5, 2024 | 
conference-news.co.uk | Joe Gallop |Louisa Daley
Greengage Solutions, an independent specialist in sustainability for business travel, hospitality, meetings and events, has achieved B Corp certification. Greengage earned an overall impact score of 93.6 on the B Impact assessment, significantly higher than the current median score of 50.9 for businesses completing the assessment.
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Jul 8, 2024 | 
standoutmagazine.co.uk | Louisa Daley
Live events and experiential expert TRO will be working with BMW, MINI and Genesis to create a series of participatory brand experiences at Goodwood Festival of Speed this week (July 11-14). Goodwood Festival of Speed (GFOS) is the largest celebration of motorsport and car culture, bringing together hundreds of thousands of motorsport enthusiasts every year.
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Jul 4, 2024 | 
conference-news.co.uk | Mina Booth |Louisa Daley
When we discuss the broad umbrella of diversity, equity, and inclusion (DEI), invisible differences can often go overlooked. This is sometimes the case for many forms of neurodiversity, such as autism, ADHD, OCD, Tourette’s, anxiety and mood disorders, and so many more. According to research by the Harvard Business Review, unemployment in neurodiverse groups can run as high as 80%. But when we actively include neurodiverse talent, we’re opening the door to a world of brilliant skillsets.
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Jul 1, 2024 | 
conference-news.co.uk | Joe Gallop |Louisa Daley
UK charity Hospitality Action’s annual initiative, Walk for Wellbeing, is expanding into three additional UK cities for its fifth and biggest year yet. Originally launched in partnership with mum, Caterer.com, Lifetime Training, and Peoplebank, the event will now include Oxford, Cardiff, and Liverpool, bringing the total number of host cities to eight. Since launching in London in 2020, Walk for Wellbeing has grown into a national movement.
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Jul 1, 2024 | 
conference-news.co.uk | Louisa Daley
As the UK General Election approaches its final stages, The Business of Events (TBOE) has published its Policy Agenda, featuring seven recommendations aimed at enhancing the UK’s economy and promoting advancements in knowledge exchange through events. The agenda is designed to inform and influence the incoming administration and policymakers about the vast opportunities within the UK’s event ecosystem.
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Jun 17, 2024 | 
conference-news.co.uk | Mina Booth |Louisa Daley
The Association of British Professional Conference Organisers (ABPCO) has revealed a 30% growth in its membership. The growth figure was announced at the association’s AGM, which was took place on 11 June, where the new leadership was also confirmed.
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May 29, 2024 | 
standoutmagazine.co.uk | Louisa Daley
PepsiCo and Just Eat Takeaway have partnered with experiential experts TRO to bring their brands to life at the 2024 UEFA Champions League final in London. The UEFA Champions League final is one of the world’s biggest sporting events, bringing fans together for the crescendo of the European football season. With the eyes of the world on London, the UEFA Champions Festival will serve as an epicenter for fans, enabling them to participate in the excitement and energy of the game build-up themselves.
