Louise Linehan

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Articles

Our 9 Best ChatGPT Alternatives for 2025 (So Far)

Jan 17, 2025 | ahrefs.com | Ryan Law |Louise Linehan

During my flat-sharing days, I had a housemate that would follow me room to room, chattering away for hours—even when I hid in the bathroom for some peace, he’d monologue at me through the door. ChatGPT reminds me of him—nice enough, spits out some interesting facts, but boy can that AI go on. And, unfortunately, the problems don’t end there—ChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege.
The 50 Fastest-Growing Companies (January 2025)

Jan 7, 2025 | ahrefs.com | Ryan Law |Louise Linehan

We’ve analyzed 2,500 startups to identify the fastest-growing companies in search over the last year. 2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to 2023. But it wasn’t all doom and gloom. Sectors like AI and technology attracted big investments, accounting for more than a quarter of total venture capital.
7 Examples of Great Branded Content

Nov 29, 2024 | ahrefs.com | Ryan Law |Louise Linehan

At first glance, branded content may seem worlds apart from the actual brand. But that’s because it’s not really about them. It’s about the audience and their interests. Take the famous Michelin guideAt first you think: “What do restaurants have to do with Michelin tyres?”Then you think: “People drive all over America to visit unique restaurants? Oh, I get it.”And, finally, you think: “That new tapas restaurant 10 miles from me has just got a Michelin star?
Who's Winning off the Back of the Affiliate Publication Drops?

Nov 26, 2024 | ahrefs.com | Ryan Law |Louise Linehan

Affiliate publications have seen a sharp drop in SERP visibility over the last few days. The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized various affiliate directories through a spate of manual actions. Parasite SEO usually occurs when users post self-referential links on someone else’s site, to take advantage of its authority. Google’s site reputation abuse guidelines originally focused on this kind of third-party spam.
LLMO: 10 Ways to Work Your Brand Into AI Answers

Nov 11, 2024 | ahrefs.com | Ryan Law |Louise Linehan

LLM optimization (LLMO) is all about proactively improving your brand visibility in LLM-generated responses.
I Analyzed 300K Keywords. Here's What I Learned About AI Overviews

Oct 31, 2024 | ahrefs.com | Ryan Law |Louise Linehan

I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others. For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature. In this study I attempt to nail-down the key differences between AIO SERPs, vs.
8 PR Report Examples & Templates to Bookmark for Inspiration

Oct 20, 2024 | ahrefs.com | Ryan Law |Louise Linehan

At its core, a PR report is about presenting the impact of your hard work. While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps. Let’s get into examples of both…Here are five real-world PR report examples that stand out for their clarity and focus.
9 Successful PR Campaign Examples, According to the Data

Sep 27, 2024 | ahrefs.com | Ryan Law |Louise Linehan

From Barbie-themed ketchup to exploding owl butts, these PR campaign examples prove that with the right data, timing, and a bit of creativity, you can win coverage and drive real, measurable results. In this post, you’ll see the data behind nine successful PR campaigns, and hopefully get some inspiration for your next press idea.
Content Curation: How to Build a Fandom by Talent-Scouting Great Content

Sep 12, 2024 | ahrefs.com | Ryan Law |Louise Linehan

At a time when anyone can create content, the real challenge—and opportunity—is in saying something new. I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really responds to. In this article, you’ll learn why content curation is great for growth, and how to talent scout quality underground or left-field content.
So You've Been Asked To "Humanize" AI Content

Aug 27, 2024 | ahrefs.com | Louise Linehan

Searches for “How to humanize AI content” have grown 943% over the last 12 months. More people are trying to “pass the human check”, either to make AI content suck a little less or to blag AI content detection tools. The process of “humanizing AI content” has become the de facto content strategy of growth-hungry companies. I see stifled writers sprouting up everywhere, asking for advice on how best to navigate this content headache.