Lucas Quagliata

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Articles

The limits of vibes

4 weeks ago | therebooting.com | Lucas Quagliata |Brian Morrissey

Lucas Quagliata is a marketer who has spent time in the field in various industries for the last decade plus. He writes the State of Play newsletter. Fake it til you make it. An old adage but honestly not bad advice. When you’re building a media business you need hype. To survive, though, you also need a strong business. You can launch without one and you have some runway before you need to be profitable, but you need to bring in revenue to justify your existence. This is true even when you have hype.
Building brands in a creator era

Aug 13, 2024 | therebooting.com | Lucas Quagliata |Brian Morrissey

The end of mass media, which has fragmented into millions of niches, presents a dilemma for brands. They know they cannot rely on the typical channels to reach new audiences, only the current value placed on authenticity makes creator partnerships fraught with potential pitfalls that big brands want to skip. TRB regular and veteran content marketer. Lucas Quagliata offered to contribute his perspective on the topic.
The Amazing Storytelling and Line-Blurring Entertainment of Professional Wrestling

Apr 1, 2024 | stateofplaylq.substack.com | Lucas Quagliata

Welcome back to State of Play! Thanks for reading and as always, please share with friends and colleagues. Or, this week, with any wrestling fans you know. Today’s edition is really special. We teased it last week and now it’s time. Let’s dive into a breakdown of what makes professional wrestling, and WWE in particular, such an awesome art form. Thanks for reading State of Play! Subscribe for free to receive new posts and support my work. The bright lights of last year’s WrestleMania.
David and The Temple

Jun 27, 2023 | medium.com | Lucas Quagliata

Towards the end of David's life, when he had defeated many enemies and brought Israel into a time of peace, he started to think about what to do next. His mind was set on building a temple, a house for God. When he consulted his head prophet, Nathan, he was originally given the green light. Nathan told David that The Lord was with him, and he should do what he saw fit. However, this changed.