Lucinda Southern

London, United States

Managing Editor, Media and Tech at Adweek

Media editor @adweek, former @digiday. Email: [email protected]

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Articles

The Trade Desk Returns to Form, Growing 25% YoY

6 days ago | adweek.com | Lucinda Southern

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. $616 million: Revenue for Q1 2025, a 25% increase year-over-year, exceeding its earlier guidance of “at least $575 million.”$682 million: Revenue guidance for Q2 2025, (at least). $59.99: The firm’s closing stock price after earnings yesterday, down from a high point of $70.40. 12.64%: Increase in stock price in after-hours trading. -32.34%: How much stock has fallen in the last 12 months.
Michael Kassan Joins AI Adtech Firm Cognitiv’s Board of Directors

2 weeks ago | adweek.com | Lucinda Southern

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Adtech firm Cognitiv has appointed industry heavyweight, Michael Kassan, to its board of directors. Kassan joins existing board members Jeremy Fain, Marc Hudacsko, and Aaron Andalman. He is the firm’s first board appointment outside its founding members, signaling a new phase of strategic growth, the company said.
Michael Kassan Joins AI Adtech Firm Cognitiv’s Board of Directors

2 weeks ago | flipboard.com | Lucinda Southern

NowCNN — Things are undoubtedly bad at Tesla. Its sales are dwindling. Its profits are plunging, as is its share price. There are regular protests outside its showrooms. The Cybertruck is a flop. And somehow, it’s actually a lot worse than that. The 71% drop in net income it just reported may have been …
Overwolf Revenue Grows 15% With The Trade Desk's OpenPath

1 month ago | adweek.com | Lucinda Southern

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Gaming platform Overwolf saw a 15% increase in monthly programmatic revenue between February and March, year-over-year, since joining The Trade Desk‘s supply path optimization effort, OpenPath, in December. The private company wouldn’t share more specific financials.
The Guardian Joins The Trade Desk’s Direct Route to Advertisers, OpenPath, Citing Sustainability

2 months ago | adweek.com | Lucinda Southern

Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at Social Media Week, May 12–14 in NYC, to learn how to keep pace with new trends and technology. Register now to save 20% on your pass. The Guardian is the latest publisher to join The Trade Desk’s supply path optimization product, OpenPath, giving advertisers direct access to its inventory.
The Trade Desk Misses Revenue Target For the First Time

Feb 13, 2025 | adweek.com | Lucinda Southern

Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at Social Media Week, May 12–14 in NYC, to learn how to keep pace with new trends and technology. Register now to save 20% on your pass.
Squarespace Embraces Irish Charm

Feb 9, 2025 | adweek.com | Lucinda Southern

Texas, here we come! Join ADWEEK House Austin on March 9 to activate creative partnerships and unparalleled brand impact. RSVP. THE AD: Indie-darling actor Barry Keoghan (The Banshees of Inisherin, Saltburn), rides a donkey through a rural Ireland from a bygone era, yelling “Squarespace” and flinging tablets to entrepreneurs in need (rather than flinging, say, a newspaper).
We Cheer For Pfizer’s Cancer Ad

Feb 9, 2025 | adweek.com | Lucinda Southern

Texas, here we come! Join ADWEEK House Austin on March 9 to activate creative partnerships and unparalleled brand impact. RSVP. THE AD: A young boy gets out of his hospital bed to the sounds of boxing announcer Michael Buffer’s signature, “Let’s get ready to rumble!” As he spars in full boxing gear, the backing blends into LL Cool J’s Mama Said Knock You Out, the crowds in the hospital corridors and streets swell, cheering him on.
Pfizer Teams Up With LL Cool J In Super Bowl Ad, Literally Fighting Cancer

Feb 7, 2025 | adweek.com | Lucinda Southern

Picking up from where last year’s Big Game ad debut left off, Pfizer wants to bring a note of resilience and motivation to those fighting cancer in its Super Bowl 59 spot.
Squarespace's Super Bowl Ad Stars Barry Keoghan and a Donkey

Feb 4, 2025 | adweek.com | Lucinda Southern

Texas, here we come! Join ADWEEK House Austin on March 9 to activate creative partnerships and unparalleled brand impact. RSVP. Irish actor Barry Keoghan—and his donkey, Mosley, of course—are the latest stars that Squarespace has enlisted to front its 11th Super Bowl ad, following in the footsteps of actors Adam Driver, and Zendaya, with last year’s ad directed by Martin Scorsese.