Lucinda Southern
Managing Editor, Media and Tech at Adweek
Media editor @adweek, former @digiday. Email: [email protected]
Articles
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2 weeks ago |
adweek.com | Lucinda Southern
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Gaming platform Overwolf saw a 15% increase in monthly programmatic revenue between February and March, year-over-year, since joining The Trade Desk‘s supply path optimization effort, OpenPath, in December. The private company wouldn’t share more specific financials.
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1 month ago |
adweek.com | Lucinda Southern
Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at Social Media Week, May 12–14 in NYC, to learn how to keep pace with new trends and technology. Register now to save 20% on your pass. The Guardian is the latest publisher to join The Trade Desk’s supply path optimization product, OpenPath, giving advertisers direct access to its inventory.
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2 months ago |
adweek.com | Lucinda Southern
Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at Social Media Week, May 12–14 in NYC, to learn how to keep pace with new trends and technology. Register now to save 20% on your pass.
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2 months ago |
adweek.com | Lucinda Southern
Texas, here we come! Join ADWEEK House Austin on March 9 to activate creative partnerships and unparalleled brand impact. RSVP. THE AD: Indie-darling actor Barry Keoghan (The Banshees of Inisherin, Saltburn), rides a donkey through a rural Ireland from a bygone era, yelling “Squarespace” and flinging tablets to entrepreneurs in need (rather than flinging, say, a newspaper).
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2 months ago |
adweek.com | Lucinda Southern
Texas, here we come! Join ADWEEK House Austin on March 9 to activate creative partnerships and unparalleled brand impact. RSVP. THE AD: A young boy gets out of his hospital bed to the sounds of boxing announcer Michael Buffer’s signature, “Let’s get ready to rumble!” As he spars in full boxing gear, the backing blends into LL Cool J’s Mama Said Knock You Out, the crowds in the hospital corridors and streets swell, cheering him on.
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RT @bdgunion: Many incredibly talented people lost their jobs at BDG today. Here’s a few you should follow, support, hire, buy a drink, etc…
Great hat-trick byline
RT @BreneBrown: I will not be releasing any podcasts until further notice. To our #UnlockingUs and #DaretoLead communities, I’m sorry and…
