Lucy Maguire

London

Senior Trends Editor at Vogue Business

@voguebusiness

Articles

Setting the pace: Inside the Onitsuka Tiger expansion plan

1 week ago | voguebusiness.com | Lucy Maguire

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. If you don’t know Japanese brand Onitsuka Tiger by name, you know its shoes.
2045年の私たちの“歯”はどうなるのか──歯科医療の未来を予測【シリーズ：20 年後の私たちの外見はどう変わるか Vol.3】

2 weeks ago | vogue.co.jp | Lucy Maguire |Masami Yokoyama |Rieko Kosai

「私の歯が、こんなにインパクトのあるものだなんて信じられない！」。直近のイギリスのTVトークショー「The Johnathan Ross Show」でこう語ったのは、ドラマ「ホワイト・ロータス / 諸事情だらけのリゾートホテル」シーズン3が終了したばかりの俳優エイミー・ルー・ウッドだ。もう一人のゲストのスティーヴン・フライが、彼女の少し前に突き出たすきっ歯の笑顔が素敵だと褒め称え、観客の拍手が沸き起こったあと、こう続けた。「ティーンの頃はこの歯のせいでずっといじめられてきたのに、今となってはその私が拍手喝采を浴びるなんて、と驚きです」。この日の番組の放送以来、世の中の話題は政治よりウッドの“歯”のことで持ちきりだ。...
カンヌ国際映画祭の新ドレスコードがスタイリストに意味するもの

2 weeks ago | vogue.co.jp | Madeleine Schulz |Lucy Maguire

!DOCTYPE html>カンヌ国際映画祭の新ドレスコードがスタイリストに意味するもの | Vogue Japan
No Naked Dressing, No Big Gowns: What Cannes’s New Rules Mean for Stylists

3 weeks ago | vogue.com | Madeleine Schulz |Lucy Maguire

From Bella Hadid in see-through Saint Laurent in 2024 to Elle Fanning in a dramatic Alexander McQueen train in 2023, some of the most memorable looks from the Cannes Film Festival in recent years have been voluminous or sheer. But on Monday, just a day before the 2025 Cannes Film Festival opened, organizers updated the dress code for the main venue, the Grand Théâtre Lumière. Now, anyone wearing sheer clothing or large trains won’t be able to walk the carpet at this year’s event.
Buzzy CSM grad Petra Fagerström wins Challenge the Fabric 2025

3 weeks ago | voguebusiness.com | Lucy Maguire

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. Swedish, London-based designer Petra Fagerström has been crowned the winner of 2025’s Challenge the Fabric (CTF) Award. The award — part of the two-day CTF event that took place from 13 to 14 May in Milan — tasked seven young designers from across the globe with creating a look made from recycled fibres.
‘It’s more than perfume’: Bella Hadid launches Orebella in the UK

3 weeks ago | voguebusiness.com | Lucy Maguire

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. Fresh off the Cannes red carpet, Bella Hadid is headed to London tomorrow to launch her fragrance brand Orebella in the UK.
Niche or mass? A guide to festival marketing in 2025

3 weeks ago | voguebusiness.com | Lucy Maguire

From the Coachella desert to the beaches of Croatia, the fields of Glastonbury to parks in London or Chicago, festival season is very much upon us. And while there was a lot of scepticism surrounding the fall of festival fashion and the potential of festival marketing post-pandemic, brands are finding alternative ways to harness the buzz, via new destinations, smaller, more niche festivals and festival-adjacent events, alongside the heavy hitters like Coachella and Glastonbury.
坎城影展頒布「禁裸令」？！最新紅毯穿衣規定，跟裸裝、澎裙say goodbye

3 weeks ago | vogue.com.tw | Madeleine Schulz |Lucy Maguire |Chen Kun Yu

從Bella Hadid穿著Saint Laurent透視裝（2024 年）到Elle Fanning戲劇性Alexander McQueen大裙襬禮服（2023 年），近年來坎城影展上一些最令人難忘的造型都走透視或澎湃路線。然而，就在今年影展開幕前一天，主辦方更新了主會場Grand Théâtre Lumière的著裝規定。現在，任何穿著透視感的服裝或大型拖曳裙擺禮服的人，都將無法走上紅毯。坎城影站官方網站的著裝規定部分寫道：「出於禮儀、體面考量，紅毯以及影展的任何其他區域均禁止裸露。也不允許過大的服裝，特別是帶有大型拖尾裙擺，以妨礙嘉賓正常通行，影響劇院內的座位安排。影展的接待團隊將有義務禁止任何不遵守這些規定的人進入紅毯。」「我與許多造型師交談過，他們都感到非常驚慌，」文化評論家Louis...
No naked dressing, no big gowns: What Cannes’s new rules mean for stylists

3 weeks ago | voguebusiness.com | Madeleine Schulz |Lucy Maguire

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. From Bella Hadid in see-through Saint Laurent (2024) to Elle Fanning in a dramatic Alexander McQueen train (2023), some of the most memorable looks from the Cannes Film Festival in recent years have been voluminous or sheer.
Would you let a chauffeur do your shopping?

3 weeks ago | voguebusiness.com | Lucy Maguire |Sofi Adams

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. “I’m going to be at Pilates for the next hour, could you go to Selfridges and pick up the below order?” I message my Wheely chauffeur Ionel from the gym changing room, quickly following up with a screenshot of a Jacquemus raffia bag and order number.