Lucy Michaels

Jan 17, 2025 | tandfonline.com | Lucy Michaels |Elai Rettig

ABSTRACTThis study examines why some climate frames lose their discursive dominance over time despite successfully appealing to the cultural values and beliefs of the target audience. It argues that while ‘cultural climate frames’ are more effective in garnering public attention than frames emphasizing the science of climate change, they eventually lose strength if the value they promote no longer applies to the material context in which they communicate.