Luís Rijo

Frankfurt am Main

Journalist at PPC Land

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Articles

Google launches AI Mode in India with multimodal search capabilities

3 days ago | ppc.land | Luís Rijo

Google introduced its most advanced AI search experience to India on June 24, 2025, marking a significant expansion of the AI Mode feature beyond its initial United States launch. The announcement from Vice President of Product Management Hema Budaraju brings voice, image, and text-based search capabilities to Indian users through an experimental Labs program in English. AI Mode employs a custom version of Gemini 2.5 that processes queries 2-3 times longer than traditional searches.
Google executive defends AI search features amid publisher traffic concerns

4 days ago | ppc.land | Luís Rijo

Google executives are pushing back against research showing significant traffic declines for websites after the company's AI-powered search features began generating summaries that answer users' questions directly. The defense comes amid mounting evidence that publishers are experiencing substantial losses in organic traffic since AI Overviews became standard in search results.
Amazon launches geographic insights feature to identify untapped markets

4 days ago | ppc.land | Luís Rijo

Amazon Ads announced Geographic Insights and Activation (GIA) on June 23, 2025, providing advertisers with tools to identify and target high-potential geographic markets through Amazon DSP. The feature leverages Amazon's first-party retail signals to help brands reach new-to-brand customers more effectively while expanding into underpenetrated regions.
Google Ads tests compact segment dropdown menu in advertiser console

4 days ago | ppc.land | Luís Rijo

Google Ads is testing a redesigned segment dropdown menu within the advertiser console that offers a more compact interface compared to the current version. According to reports from industry professionals, the new design takes up less visual space while displaying more segmentation options simultaneously on screen.
Australia concludes major digital platform inquiry with 35 recommendations

4 days ago | ppc.land | Luís Rijo

Australia's Competition and Consumer Commission concluded its comprehensive Digital Platform Services Inquiry on 31 March 2025, delivering 35 recommendations across five years of investigation into digital platform markets. According to the final report, the inquiry examined competition and consumer issues spanning search services, social media, app marketplaces, cloud computing and generative artificial intelligence.
Equativ completes Sharethrough integration to create global media platform

5 days ago | ppc.land | Luís Rijo

Equativ announced the completion of its integration with Sharethrough on June 9, 2025, marking the final step in a year-long consolidation process that began with the acquisition in June 2024. The unified company now operates under the Equativ brand, forming what the company describes as one of the largest global independent media platforms and marketplaces.
Meta launches opportunity score globally for all advertisers

5 days ago | ppc.land | Luís Rijo

Meta made opportunity score available to all advertisers globally on June 9, 2025, according to the company's official announcement. The new tool in Ads Manager provides businesses with a unique scoring system ranging from 0 to 100 points, indicating how well campaigns are optimized for performance in real time. The opportunity score combines two key elements: a numerical assessment and a set of data-driven recommendations developed by Meta's expert team.
French agency achieves 7% cost efficiency boost with attention-based bidding in DV360

6 days ago | ppc.land | Luís Rijo

A French programmatic advertising campaign achieved significant cost efficiencies by implementing attention-based custom bidding strategies through Google's Display & Video 360 platform. According to campaign data from July 2024, the implementation resulted in 7.3% more cost-effective CPM rates compared to standard automated bidding approaches.
Microsoft's Xandr DSP closure opens doors for independent players

6 days ago | ppc.land | Luís Rijo

Microsoft's decision to shutter its demand-side platform (DSP) has created a significant opening for independent ad tech companies, according to Jochen Schlosser, Chief Technology Officer at Adform. The announcement, made on May 14, 2025, marked the end of Microsoft Invest, formerly known as Xandr and originally AppNexus, effective February 28, 2026.
Meta activates SKAdNetwork 4.0 for advertisers requiring manual configuration

6 days ago | ppc.land | Luís Rijo

Meta has begun widespread activation of SKAdNetwork 4.0 across advertising accounts, but the rollout requires manual configuration from advertisers to fully utilize the enhanced attribution capabilities. According to observations from mobile app growth specialists, Meta has started signing new app installs with version 4.0 of Apple's privacy-focused attribution framework, marking a significant shift for iOS advertising measurement.