Luís Rijo

Frankfurt am Main

Journalist at PPC Land

Featured in:

Articles

DoubleVerify launches pre-bid video controls for brand safety on TikTok

1 week ago | ppc.land | Luís Rijo

Yesterday, on April 14, 2025, DoubleVerify (DV) announced the launch of pre-bid video exclusion lists for TikTok, expanding its brand safety and suitability tools on the platform. This development arrives at a crucial time when advertisers increasingly seek greater control over their digital ad placements in social media environments.
Google updates quality rater guidelines with AI content evaluation criteria

1 week ago | ppc.land | Luís Rijo

Three months ago, Google updated its Search Quality Rater Guidelines with significant changes regarding artificial intelligence content evaluation and expanded spam definitions. On April 9, 2025, information surfaced that Google has directed its quality raters to identify pages with main content created using automated or generative AI tools and potentially rate them as lowest quality.
Google expands multimodal capabilities in search with AI Mode rollout

1 week ago | ppc.land | Luís Rijo

Google has introduced multimodal search capabilities to its experimental AI Mode, allowing users to search with images in addition to text. The announcement, made on April 7, 2025, builds upon the company's earlier AI Mode launch in March, which was initially made available to Google One AI Premium subscribers. Google has been rapidly advancing its search capabilities in recent months.
Amazon probes sellers on tariff impact as US-China trade tensions escalate

1 week ago | ppc.land | Luís Rijo

Amazon has initiated direct communication with its third-party sellers to gather intelligence on how current US tariff policies are affecting businesses operating on its platform. The outreach, occurring just seven days ago on April 8, 2025, represents a significant step as the company prepares for potential supply chain disruptions and pricing challenges.
Temu's abrupt withdrawal from U.S. Google Shopping

1 week ago | ppc.land | Luís Rijo

Temu completely ceased all Google Shopping advertising campaigns in the United States on April 9, according to data analysis shared by ecommerce experts. This pullback, occurring just one week ago, has triggered a dramatic decline in the retailer's mobile application performance, with its App Store ranking plummeting from a consistent top 5 position to 58th place in merely three days.
Comscore secures MRC accreditation for demographic TV metrics

1 week ago | ppc.land | Luís Rijo

Comscore has achieved a significant advancement in television audience measurement, securing Media Rating Council (MRC) accreditation for its demographic "households with" metrics across all US markets.
Data subjects cannot demand deletion proof, German court rules

1 week ago | ppc.land | Luís Rijo

On March 3, 2025, the Local Court of Lörrach issued a significant ruling that affects how data controllers must respond to deletion requests. The decision, published just six weeks ago, establishes that while organizations must delete personal data upon request, they are not required to provide proof that deletion occurred. The case involves a dispute between neighbors in a residential area, where one resident recorded videos of another to document allegedly improper commercial activities.
Navigating the Hidden Risks of LLMs in Modern Marketing

1 week ago | ppc.land | Luís Rijo

The European Data Protection Board (EDPB) published a landmark report on April 10, 2025, just four days ago, highlighting significant privacy risks associated with large language models. This comprehensive analysis, developed by expert Isabel Barberá through the Support Pool of Experts programme, offers critical insights for marketing professionals navigating the evolving artificial intelligence landscape.
Google's anti-privacy push sparks backlash among advertisers

1 week ago | ppc.land | Luís Rijo

Google is facing significant criticism after urging business owners to oppose a California privacy bill that would strengthen consumer control over data collection in digital advertising. The controversy began when Google sent emails to small business owners encouraging them to sign a Connected Commerce Council letter opposing Assembly Bill 566 (AB 566).
JCDecaux secures 9-year city information panel contract in Rennes

1 week ago | ppc.land | Luís Rijo

JCDecaux, the global leader in outdoor advertising, has been awarded a significant 9-year contract by the City of Rennes for city information panels, following a competitive tender process announced today, April 14, 2025. The contract marks the company's return to the French city after an extended absence from this specific market.