Luís Rijo

Frankfurt am Main

Journalist at PPC Land

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Articles

Content marketing is dying

4 days ago | ppc.land | Luís Rijo

In a striking assessment posted yesterday, Ryan Law, Director of Content Marketing at Ahrefs, challenged the future viability of content marketing as most companies practice it today. The declaration, shared on social media on May 9, points to fundamental shifts in Google's incentive structures that could render traditional educational blog content and resource centers obsolete.
Magnite hits growth targets as CTV thrives

4 days ago | ppc.land | Luís Rijo

Magnite announced strong Q1 2025 financial results on May 7, with Connected TV (CTV) revenue growing 15% year-over-year and overall contribution ex-TAC increasing 12% to $145.8 million. The largest independent sell-side advertising platform delivered significant growth despite economic uncertainty, outperforming expectations while positioning itself to benefit from landmark antitrust developments against Google.
When is Mother's Day in 2025? Guide to Dates and Celebrations

1 week ago | ppc.land | Luís Rijo

Mother's Day is one of the most widely celebrated holidays worldwide, honoring maternal figures and their contributions to family and society. While the date varies around the world, millions of people mark this special occasion with gifts, meals, and expressions of gratitude. This comprehensive guide provides the most up-to-date information on when Mother's Day falls in 2025 across the globe, with special focus on celebrations in the United States.
Mother's Day spending to hit $34.1 billion as consumers splurge on flowers and experiences

1 week ago | ppc.land | Luís Rijo

Consumer spending for Mother's Day is projected to reach $34.1 billion in 2025, according to the latest annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics on April 28, just six days ago. This figure represents an increase from last year's $33.5 billion but remains below the record $35.7 billion set in 2023.
Google to show who actually pays for ads in new transparency update

1 week ago | ppc.land | Luís Rijo

Google has announced updates to its Ads Transparency policy, introducing new features that will display additional information about the entities paying for advertisements. The changes, announced on May 2, just two days ago, will be implemented in two phases beginning this month and continuing through June 2025.
Brooklyn agency Madwell shuts down amid allegations of financial mismanagement

1 week ago | ppc.land | Luís Rijo

Four days after its sudden closure, the Brooklyn-based advertising agency Madwell remains the center of controversy in the marketing world. CEO Chris Sojka announced the immediate shutdown of the indie agency in an email sent to staff at 8:30 pm on April 30, bringing an abrupt end to the 17-year-old creative shop. Get the PPC Land newsletter ✉️ for more like this In the message obtained by Adweek, Sojka stated: "Madwell will be ceasing operations at 11:59 pm tonight.
50 top brands recognized for Asian American marketing

1 week ago | ppc.land | Luís Rijo

The Asian American Advertising Federation (3AF) has released its inaugural "Impact 50" list, recognizing Fortune 500 and Global 500 companies making exceptional marketing efforts toward Asian American consumers. The announcement, made on May 1, 2025 in Los Angeles, celebrates the start of Asian Pacific Islander American Heritage Month and honors advertisers and brands that have shown meaningful commitment to the Asian American community.
How ChatGPT product results are selected, displayed and ranked

1 week ago | ppc.land | Luís Rijo

OpenAI unveiled a major update to ChatGPT five days ago on April 28, 2025, introducing product recommendation capabilities that fundamentally differ from conventional search engines. The system, which has already processed over 1 billion web searches in the past week, employs a distinctive methodology for selecting, displaying, and ranking products that marketers and consumers should understand.
Bluesky expands verification with blue checks and trusted verifiers

1 week ago | ppc.land | Luís Rijo

Bluesky introduced a new verification system on April 21, 2025, adding visual blue check marks to complement its existing domain-based verification approach. This development comes less than two weeks ago and builds upon the platform's existing verification infrastructure first launched in 2023. Get the PPC Land newsletter ✉️ for more like this According to the Bluesky team, "Trust is everything.
How Zuckerberg plans to replace creative agencies with AI

1 week ago | ppc.land | Luís Rijo

Mark Zuckerberg has unveiled his vision for a future where Meta's artificial intelligence effectively replaces traditional creative agencies, fundamentally transforming how businesses advertise online. This ambitious plan represents one of the most significant disruptions to the advertising industry since the advent of digital marketing.