Luke Lee

4 weeks ago | ecommercefastlane.com | Luke Lee |Steve Hutt

Influencer marketing has evolved from a trendy tactic to an essential part of any brand that wants to stay relevant, grow its communities, and drive meaningful revenue. But let’s face it: Not every brand has the budget to throw tens of thousands of dollars at macro creators. Here’s the good news: You don’t need to. Today, brands can work with influencers at nearly every budget level by approaching partnerships strategically.

1 month ago | ecommercefastlane.com | Luke Lee |Steve Hutt

Everyone loves a good rivalry, and the digital marketing world is no different. SEO vs. SEM. Email vs. SMS. And increasingly, many marketers find themselves debating: influencer marketing vs. paid social—which deserves more of my budget? Here’s the truth: it isn’t an either/or situation.

2 months ago | ecommercefastlane.com | Steve Hutt |Luke Lee

The more you work on influencer campaigns, the more you get caught up in complications. Trying to communicate with influencers and get them to create the types of content you need is a challenge. Then there’s the struggle of predicting what will perform well and avoiding things that won’t. And that’s only a little of what makes being an influencer marketing pro so difficult. You have to wonder: Is influencer marketing supposed to be this hard? It doesn’t need to be.

Mar 14, 2025 | nature.com | Subin Yu |Eunice Kim |Sun Hee Kim |Dong June Ahn |Sehoon Kim |Luke Lee | +1 more

AbstractCascade enzymatic reactions in living organisms are fundamental reaction mechanisms in coordinating various complex biochemical processes such as metabolism, signal transduction, and gene regulation. Many studies have attempted to mimic cascade reactions using nanoparticles with enzyme-like activity; however, precisely tuning each reaction within complex networks to enhance the catalytic activity remains challenging.

Feb 28, 2025 | ecommercefastlane.com | Luke Lee |Steve Hutt

If you’re an influencer marketing professional, you have a lot on your shoulders. Whether you work in-house or for an agency, your job is tougher than most people realize! It’s up to you to guide influencer campaigns toward hitting their goals… and that’s a tall order. We’re happy to give you tips and strategies all day long about how to enhance your influencer campaigns. But there’s one thing missing. Having a strong support network is just as important as learning the best strategies.