Luke Lee

1 week ago | ecommercefastlane.com | Luke Lee |Steve Hutt

Everyone loves a good rivalry, and the digital marketing world is no different. SEO vs. SEM. Email vs. SMS. And increasingly, many marketers find themselves debating: influencer marketing vs. paid social—which deserves more of my budget? Here’s the truth: it isn’t an either/or situation.

1 month ago | ecommercefastlane.com | Steve Hutt |Luke Lee

The more you work on influencer campaigns, the more you get caught up in complications. Trying to communicate with influencers and get them to create the types of content you need is a challenge. Then there’s the struggle of predicting what will perform well and avoiding things that won’t. And that’s only a little of what makes being an influencer marketing pro so difficult. You have to wonder: Is influencer marketing supposed to be this hard? It doesn’t need to be.

2 months ago | nature.com | Subin Yu |Eunice Kim |Sun Hee Kim |Dong June Ahn |Sehoon Kim |Luke Lee | +1 more

AbstractCascade enzymatic reactions in living organisms are fundamental reaction mechanisms in coordinating various complex biochemical processes such as metabolism, signal transduction, and gene regulation. Many studies have attempted to mimic cascade reactions using nanoparticles with enzyme-like activity; however, precisely tuning each reaction within complex networks to enhance the catalytic activity remains challenging.

2 months ago | ecommercefastlane.com | Luke Lee |Steve Hutt

If you’re an influencer marketing professional, you have a lot on your shoulders. Whether you work in-house or for an agency, your job is tougher than most people realize! It’s up to you to guide influencer campaigns toward hitting their goals… and that’s a tall order. We’re happy to give you tips and strategies all day long about how to enhance your influencer campaigns. But there’s one thing missing. Having a strong support network is just as important as learning the best strategies.

2 months ago | ecommercefastlane.com | Luke Lee |Steve Hutt

When it comes to influencer content and social media content in general, the decision fatigue is real. Should you choose this photo or that photo? This hook or that hook? This time of day to post or that time? Your choices matter because they impact your results. You don’t want to spend a lot of money on an influencer campaign just for the results to be worse than you expected. So how can you choose? You could gaze into a crystal ball and use your psychic powers to see the future.