Lyndsay Stone

Nov 11, 2024 | globalretailmag.com | Andrew Quinn |Lyndsay Stone |Phillip Russo

By Lyndsay Stone, Design Manager, MBDMBD and our client partner, Smart & Final, have been dedicated to revitalizing the First Street brand to enhance the customer experience and present a new vision for the longstanding in-house private label. This multi-year initiative has involved refreshing all product categories carried in-store and online, with many of the latest updated offerings featured in Smart & Final’s first advertising campaign in five years.