M. Muneer

Jan 18, 2024 | thewire.in | M. Muneer

BusinessTech3 minutes agoNiels Bohr, the Nobel laureate in Physics and the father of the atomic model, had said, “Prediction is very difficult, especially if it’s about the future!” Most marketers know that and many chief marketing officers (CMOs) believe it is important to test a forecasting model out-of-sample. It is that time of the year when predictions are made for marketing in the new year in order to prioritise action plans.

Oct 24, 2023 | livemint.com | Rita McGrath |M. Muneer

Create a portfolio to track your investments and compete with fellow investors 4 min read Join us Here’s a handy checklist for startups that aim to stay off an expanding list of early mortality cases Premium More than 80% of Indian startups don’t make it past the first 5 years and even fewer the next five.

Aug 25, 2023 | gulfnews.com | M. Muneer

Businesses that do not focus on customer retention and manage customer relationships are always fighting the churn. In a hyper-competitive marketplace, the first priority really should be to retain customers – it costs several times more to acquire a new one. Corporate leaderships should undertake four activities to ensure the best return on both customer- and shareholder equity. First, make sure that you understand the business climate’s effect on customers.

Jun 28, 2023 | gulfnews.com | M. Muneer

The pace at which technology is invading marketing processes raises questions on the role of the Chief Marketing Officer (CMO). And why the Chief Technology Officer (CTO) or Chief Information Officer (CIO) cannot replace the CMO. The proliferation of AI and MarTech has reduced the role of CMO to creating campaigns and planning marketing strategy, which in major FMCG companies are handed down from the global headquarters or in many cases, get handled by their ad agencies on record.