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Nov 14, 2024 | 
thehindu.com | Rita McGrath |M. Muneer
In the early days of the Internet, the excitement was palpable. The digital world promised boundless communication, reconnecting with old friends, voicing frustrations about customer service, and even achieving viral fame. Information that once felt unreachable was now accessible with a few clicks, and best of all, it was free. It was a utopia of ideas and connection. Fast forward to today, and that early magic has all but evaporated.
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Jun 14, 2024 | 
thewire.in | M. Muneer |Ralph Ward
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May 26, 2024 | 
thewire.in | M. Muneer
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Mar 21, 2024 | 
thewire.in | M. Muneer
BusinessEconomy2 minutes agoIndian stock markets may be growing but are plagued by many distorting forces including price-rigging, insider trading, opaque financials and overall poor adherence to regulation. Clearly, these are indicators of poor governance and an absence of a proper code of conduct in boards.
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Jan 18, 2024 | 
thewire.in | M. Muneer
BusinessTech3 minutes agoNiels Bohr, the Nobel laureate in Physics and the father of the atomic model, had said, “Prediction is very difficult, especially if it’s about the future!” Most marketers know that and many chief marketing officers (CMOs) believe it is important to test a forecasting model out-of-sample. It is that time of the year when predictions are made for marketing in the new year in order to prioritise action plans.
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Oct 24, 2023 | 
livemint.com | Rita McGrath |M. Muneer
Create a portfolio to track your investments and compete with fellow investors 4 min read Join us Here’s a handy checklist for startups that aim to stay off an expanding list of early mortality cases Premium More than 80% of Indian startups don’t make it past the first 5 years and even fewer the next five.
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Aug 25, 2023 | 
gulfnews.com | M. Muneer
Businesses that do not focus on customer retention and manage customer relationships are always fighting the churn. In a hyper-competitive marketplace, the first priority really should be to retain customers – it costs several times more to acquire a new one. Corporate leaderships should undertake four activities to ensure the best return on both customer- and shareholder equity. First, make sure that you understand the business climate’s effect on customers.
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Jun 28, 2023 | 
gulfnews.com | M. Muneer
The pace at which technology is invading marketing processes raises questions on the role of the Chief Marketing Officer (CMO). And why the Chief Technology Officer (CTO) or Chief Information Officer (CIO) cannot replace the CMO. The proliferation of AI and MarTech has reduced the role of CMO to creating campaigns and planning marketing strategy, which in major FMCG companies are handed down from the global headquarters or in many cases, get handled by their ad agencies on record.
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May 18, 2023 | 
gulfnews.com | M. Muneer
The problem faced by most organisations is the inability to retain quality talent and reduce the employee turnover to below an industry average. When new employees join, they are 100 per cent committed. But, as studies indicate, they tend to form their initial impressions and make decisions about their commitment within the honeymoon period of the first 3-6 months. Who is at fault? It’s common for employees to go through this initial period of excitement and motivation.
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Apr 1, 2023 | 
gulfnews.com | M. Muneer
As an emerging digital space, the Metaverse is expected to revolutionize the way we interact with digital content and each other. It presents a new frontier for marketers to engage with consumers in immersive ways. Metaverse marketing can take many forms – virtual experiences, immersive advertising, and partnering with Metaverse platforms and communities to reach audiences. There are several early adapters: Nike launched a virtual sneaker collection where they can be worn by avatars.
