Macie LaCau

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theamericangenius.com

Articles

Remote workers are more productive than in-office, says Harvard

Nov 4, 2024 | theamericangenius.com | Macie LaCau

Is remote work a viable replacement for work in office? This is a relevant question in the workforce, sparked by the beginning of the COVID pandemic. Over the past few years, remote work has taken the term “popular” and ran with it. Many businesses, from small companies to large corporations, have hopped aboard the trend. A lot of CEOs often express concern for the future of an dwindling in-office workforce that some believe is dwindling.
5 side hustle ideas and how to market your new gig(s)

Oct 7, 2024 | theamericangenius.com | Macie LaCau

It’s safe to say that times have changed over the last few years. We’ve all felt it, especially in our pockets. With the growing need for sustainable ways to earn money, many have turned to finding alternative ways to make ends meet. If you need a little extra moolah to put bread on the table, you may want to look into starting a side hustle! So, what is a side hustle? They are commonly described as alternative businesses supplemental to a primary job.
The top factors holding back your marketing success

Sep 10, 2024 | theamericangenius.com | Macie LaCau

From the Marketing Trends Report for 2022 from Airtable, we want to touch on the factors that inhibit marketing success:Limited time for creativity, collaboration, and “deep” workData that’s unreliable and difficult to find regarding planned marketing tasks Poor collaboration with employees outside of the team, creating a disconnection Too many information sources and browser tabs The report validates the fact that a lot of teams struggle in gaining a “holistic” view of marketing tasks.
Not sure if you're qualified for a job? Why you should take a chance

Aug 18, 2024 | theamericangenius.com | Macie LaCau

“If you think you’ll be qualified in 2 years, you already are.” What does that mean to you? To Idit Muallem-Yedid, this phrase inserts the key that opens the door to freedom for those climbing to the top. Currently a General Partner at Pitango, Muallem-Yadid stumbled upon her entry into the fund by chance. After leaving the startup she worked at, she found herself uncertain about her next career move.
What is search forecasting and how can it boost business?

Aug 13, 2024 | theamericangenius.com | Macie LaCau

Digital marketing is a personalized blend of creative and scientific ideas paired with artistic collaborations that offer trackable steps. Before you get into tweaking the content of your page, though, you need to gain some insight on what’s working for you already and where improvements may be needed. This is where search forecasting can lend a helping hand! What is search forecasting? Search forecasting predicts what your organic traffic may look like.
Use AI to recruit for jobs instead of taking them

Aug 12, 2024 | theamericangenius.com | Macie LaCau

AI is a sizzling topic of discussion all around the world as top brands introduce their own versions of it. It goes without saying that some are happy and some…aren’t (don’t think we need to elaborate on that one.) So in the spirit of controversy, let’s take a little dip into two of the spiciest subjects in the world of technology and business: AI and jobs.
Why so many Americans are keeping their vehicles around for longer

Aug 11, 2024 | theamericangenius.com | Macie LaCau

Cars are still horrendously expensive—and it’s making people think twice about searching for a new one. According to recent reports, Americans are keeping their vehicles closer than we ever have. Decreasing debt and keeping payments as low as possible are huge for car owners right now—and many are doing so by just keeping the ones they have. If not for high costs, more citizens would be car shopping, but with steep costs not letting up, it’s out of the question for an alarming amount of people.
How underground criminals use deepfake attacks & stolen identities

Aug 11, 2024 | theamericangenius.com | Macie LaCau

The number of deepfake attacks has significantly increased and grown more successful in recent years. Growing deepfake attacks are reshaping the threat landscape for political figures, organizations, celebrities, financial institutions, and ordinary people. In 2020, Trend Micro wrote a joint paper with EUROPOL, highlighting the malicious uses of artificial intelligence. It didn’t take long for their prediction to come into play.
Does the EU's legislation for artificial intelligence go far enough?

Mar 25, 2024 | theamericangenius.com | Macie LaCau

Europe’s policymakers are quickly responding to technologies like ChatGPT by introducing strict regulations and guidance for tech firms. This week stands out as a history-making moment in the EU’s efforts to establish rules around artificial intelligence. Why? On Wednesday, the European Parliament officially approved the Artificial Intelligence Act, which adopts a risk-based approach to ensure companies comply with legal standards before launching products to the public.
Toy sales are struggling, but Legos remains on the up and up

Mar 20, 2024 | theamericangenius.com | Macie LaCau

Have you ever thought about the absolute hold Lego has on the world? And we’re not just talking kids – adults in their 30’s and 40’s are just as (maybe even more) likely to go all in. Much like Disney, Lego has people of all ages gripped tightly in their plastic grasp, which is pretty spectacular. But how?