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2 weeks ago | 
theaudiencers.com | Madeleine White
An organized list of every article on The Audiencers that shares a winning strategy or case study from a publisher, ready for when you need inspiration or benchmarks to compare against.
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4 weeks ago | 
theaudiencers.com | Madeleine White
“Community building” has become an increasingly more important strategy for digital publishers in recent years, helping to develop a loyal, engaged audience on-platform. The Globe and Mail is no exception – from live Q&As with journalists to call-outs and reader-led content, their community work is certainly one to be inspired by. We spoke to Audience Growth Manager, Rebecca Zamon, about these initiatives.
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1 month ago | 
theaudiencers.com | Madeleine White
We’re back for our third (can you believe it?!) Festival in London on June 24th, this time taking over Notting Hill’s Tabernacle Theatre for a day of inspiring case studies, expert recommendations from around the world and plenty of time to network with fellow publishing pros.
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1 month ago | 
theaudiencers.com | Madeleine White
The first moments post-conversion, when the subscriber is still in the transactional mode, are vital for retention.
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1 month ago | 
theaudiencers.com | Madeleine White
From the first model popularized by Dmitry Shishkin at the BBC in 2017, to hundreds of implementations across the media industry today, the User Needs Model has had a huge impact on journalism and ensuring content better meets the needs of users. To support you in implementing your own User Needs Model, this article benchmarks some of the versions being used by media organizations, many of whom have adapted a user need or two to their unique content and audience.
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1 month ago | 
journalism.co.uk | Madeleine White
Madeleine White, editor-in-chief of The Audiencers, speaking at Newsrewired in November 2024
Credit: Frank Noon / Mousetrap Media
A reader’s journey from anonymous to loyal subscriber is by no means simple, but it is a vital part of a modern digital subscriptionAt The Audiencers, we have seen best-in-class strategies from around Europe that compel readers to engage with a news brand, become registered and paid-for subscribers, and even win back churned users.
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1 month ago | 
theaudiencers.com | Madeleine White
Tracking the right metrics, alignment across the organization and ensuring your end user is always put first are essential factors in successful reader revenue products. And for many, including Financial Times, establishing a North Star has been the secret to achieving this. A North Star goal for media companies represents a guiding, overarching objective that helps align efforts and strategies towards long-term success.
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2 months ago | 
theaudiencers.com | Madeleine White
Launched in November 2021, The Kyiv Independent is Ukraine’s fasted-growing English-language media outlet. Today, with a community-focused membership model, 70% of revenue comes directly from reader support. To dig deeper into this impressive strategy, we spoke to Chief Operating Officer, Zakhar Protsiuk (who also happens to be Co-Founder and Managing Editor at The Fix, a B2B media similar to The Audiencers that we highly recommend you check out!).
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2 months ago | 
theglobeandmail.com | Nathan Vander Klippe |Madeleine White
Please log in to bookmark this story.Log InCreate Free AccountFor the best listening experience and to never miss an episode, subscribe to The Decibel on your favourite podcast app or platform: Apple Podcasts, Spotify, Amazon Music, iHeartRadio, Pocket Casts and YouTube. Hours before historic, damaging tariffs were set to be imposed between Canada and the U.S., the two nations stepped back from the brink.
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2 months ago | 
theglobeandmail.com | Madeleine White |Jason Kirby
Please log in to bookmark this story.Log InCreate Free AccountFor the best listening experience and to never miss an episode, subscribe to The Decibel on your favourite podcast app or platform: Apple Podcasts, Spotify, Amazon Music, iHeartRadio, Pocket Casts and YouTube. The economies of Canada and the United States are on a collision course. On Saturday, U.S. President Donald Trump signed off on 25 per cent tariffs to be imposed on all Canadian goods, beginning February 4.
