Madeleine White

Toronto

Podcast Producer, Decibel at The Globe and Mail

🎧 Producer for The Decibel, by the @globeandmail by day; water polo weirdo by night🤽‍♀️

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Articles

Why the judge in the Hockey Canada trial dismissed a second jury

1 month ago | theglobeandmail.com | Robyn Doolittle |Madeleine White

Please log in to bookmark this story.Log InCreate Free AccountFor the best listening experience and to never miss an episode, subscribe to The Decibel on your favourite podcast app or platform: Apple Podcasts, Spotify, Amazon Music, iHeartRadio, Pocket Casts and YouTube. Last week, Justice Maria Carroccia dismissed the jury in the Hockey Canada case for the second time.
Boosting membership conversion at Maverick Insider with FAQs

1 month ago | theaudiencers.com | Madeleine White

Maverick Insider tackles low conversion rates with a targeted Q&A mailer, significantly enhancing member acquisition and engagement. The initiative addresses the gap between interest and action, providing detailed answers to potential members’ questions, which has led to a notable increase in conversions. We spoke to Julia Harris, Head of Reader Revenue at South Africa’s Daily Maverick, to hear about this strategy, informing this article.
The ultimate case study list to inspire your reader revenue model

2 months ago | theaudiencers.com | Madeleine White

An organized list of every article on The Audiencers that shares a winning strategy or case study from a publisher, ready for when you need inspiration or benchmarks to compare against.
Audience, engagement and community at The Globe and Mail

Mar 26, 2025 | theaudiencers.com | Madeleine White

“Community building” has become an increasingly more important strategy for digital publishers in recent years, helping to develop a loyal, engaged audience on-platform. The Globe and Mail is no exception – from live Q&As with journalists to call-outs and reader-led content, their community work is certainly one to be inspired by. We spoke to Audience Growth Manager, Rebecca Zamon, about these initiatives.
The Audiencers' Festival London 2025

Mar 25, 2025 | theaudiencers.com | Madeleine White

We’re back for our third (can you believe it?!) Festival in London on June 24th, this time taking over Notting Hill’s Tabernacle Theatre for a day of inspiring case studies, expert recommendations from around the world and plenty of time to network with fellow publishing pros.
Le Parisien launches on-site onboarding journey for new subscribers

Mar 17, 2025 | theaudiencers.com | Madeleine White

The first moments post-conversion, when the subscriber is still in the transactional mode, are vital for retention.
Benchmarking: Adapting user needs to your audience

Mar 5, 2025 | theaudiencers.com | Madeleine White

From the first model popularized by Dmitry Shishkin at the BBC in 2017, to hundreds of implementations across the media industry today, the User Needs Model has had a huge impact on journalism and ensuring content better meets the needs of users. To support you in implementing your own User Needs Model, this article benchmarks some of the versions being used by media organizations, many of whom have adapted a user need or two to their unique content and audience.
The four-step subscription lifecycle: engagement, conversion, retention and win-backs

Feb 28, 2025 | journalism.co.uk | Madeleine White

Madeleine White, editor-in-chief of The Audiencers, speaking at Newsrewired in November 2024 Credit: Frank Noon / Mousetrap Media A reader’s journey from anonymous to loyal subscriber is by no means simple, but it is a vital part of a modern digital subscriptionAt The Audiencers, we have seen best-in-class strategies from around Europe that compel readers to engage with a news brand, become registered and paid-for subscribers, and even win back churned users.
North Stars for publishers and the example of Financial Times

Feb 27, 2025 | theaudiencers.com | Madeleine White

Tracking the right metrics, alignment across the organization and ensuring your end user is always put first are essential factors in successful reader revenue products. And for many, including Financial Times, establishing a North Star has been the secret to achieving this. A North Star goal for media companies represents a guiding, overarching objective that helps align efforts and strategies towards long-term success.
Inside The Kyiv Independent's membership model

Feb 12, 2025 | theaudiencers.com | Madeleine White

Launched in November 2021, The Kyiv Independent is Ukraine’s fasted-growing English-language media outlet. Today, with a community-focused membership model, 70% of revenue comes directly from reader support. To dig deeper into this impressive strategy, we spoke to Chief Operating Officer, Zakhar Protsiuk (who also happens to be Co-Founder and Managing Editor at The Fix, a B2B media similar to The Audiencers that we highly recommend you check out!).