Magdalina Atanassova

Bulgaria

Digital Media Editor, Convene Magazine at PCMA

My why is to inspire people, so that we don't settle. | @alt_MBA alumni

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pcma.org

medium.com

Articles

Confused About the Tariffs’ Impact on Your Event?

2 weeks ago | pcma.org | Magdalina Atanassova

The Exhibitions & Conferences Alliance has published a resource center to help the events industry stay on top of — and understand the impact of — the changing tariff situation.
Making Gen AI Your ‘Thought Partner for Innovation’

3 weeks ago | pcma.org | Magdalina Atanassova

Author: Magdalina Atanassova When asked what shifts she foresees for business models as AI evolves, Ayesha Khanna, Ph.D., thinks it requires us to rethink, at a fundamental level, how organizations are run. Khanna, cofounder and CEO of AI solutions firm Addo and recognized by Forbes as a groundbreaking entrepreneur in Southeast Asia, will be the keynote speaker at the upcoming PCMA APAC annual meeting — The Business of Events 2025: Master.
Convene Pulse Survey: Is Global Uncertainty Affecting Your Events?

3 weeks ago | pcma.org | Magdalina Atanassova

The recent sweeping changes brought about by the current U.S. administration are being felt in many industries and professional sectors around the world, and business events are no exception. We are at a pivotal moment as executive orders, federal funding cuts, tariffs, geopolitical instability, and more are having an impact on the events industry. We want to hear from you.
Industry and PCMA Mourn Passing of Peter Shure

2 months ago | pcma.org | Magdalina Atanassova

Author: Michelle Russell Shure, a pioneer in the business events industry, was inducted in the Events Industry Council’s (EIC) Hall of Leaders in 1999 and was named a Lifetime Achievement Honoree in 2006 by the PCMA Foundation for his work as an educator. Shure began his writing career as a sportswriter, later joining Gralla Publications as the founding editor of Meeting News magazine, where he worked for 12 years and was also program chairman of Meeting World Conference and Exposition.
Shining a Light on the Important Work Meeting Planners Do

Aug 4, 2024 | pcma.org | Magdalina Atanassova

Last year, event professionals told us that they are feeling simultaneously anxious and excited about the future of the business events industry. What’s changed? By spending around 10 minutes to complete our survey, you can help us demonstrate the strengths and challenges of the events industry, uncover trends going forward, and underscore just how you make events of all kinds work.
EMEA Region Survey Concludes: Time to Collaborate

Feb 27, 2024 | pcma.org | Magdalina Atanassova

Author: Michelle Russell Collaboration is critical in uncertain times, three global business strategists wrote this month in Harvard Business Review. Recent research suggests that when resources become limited, business leaders tend to become risk-averse and prioritize stability over innovation, according to the article. This, they said, is a mistake.
Secret Potion

Mar 11, 2023 | medium.com | Magdalina Atanassova

By Magdalina Atanassova Her mind raced with questions, answers chasing after them. Rushing to clarify an unfamiliar situation. The issue was the speed of those answers - random and not well thought out, but shared nonetheless. She took a breath and sipped her secret potion. More questions mixed with the added space to think each answer through. Stay inspired. Keep inspiring.
New Beginnings

Feb 23, 2023 | medium.com | Magdalina Atanassova

By Magdalina Atanassova She was sitting in the old waiting for the new to begin. It had been months now that she played the dance between the two but did not commit to end the old. By not taking that step forward, she was only getting more in her head doubting where her heart was. She needed to make way for the new, to move differently, to open up, to risk and invite the future in. And she did. She said the words 'I do!'Stay inspired. Keep inspiring.
What If

Feb 7, 2023 | medium.com | Magdalina Atanassova

What IfPhoto by Joanna Nix-Walkup on UnsplashThe real world is a constraint. It is made of limited time, resources, and hours to the day. And yet inside us, we have the limitless power to become. The only limits come from our own imagination. Inside there is no fear, only versions of ‘what if’. Isn’t ‘what if’ the perfect glue of these two worlds? What if the real world was as limitless as our own? Stay inspired. Keep inspiring.
Authentic Self

Feb 6, 2023 | medium.com | Magdalina Atanassova

Living our truth is hard in a world full of best practices, unrealistic expectations, and a dose of fake filters skewing the world. Even when someone is truly authentic, there is a dose of doubt if they indeed are. After all, how do they manage to stand up proud in the winds of social opinions? The truth is that these people hurt the same or even more for living their truth. But they cannot handle life any other way.