Maggie Lancashire

Oct 18, 2024 | cvent.com | Kim Campbell |Featured Venues |Maggie Lancashire

According to the Data and Marketing Association, you can expect an average return of $42 for every dollar you spend on email marketing, which is more than four times higher than direct mail, paid search, or social media. But you know it doesn’t just happen. It requires tactics that elevate engagement, plus a dash of trial and error. That's where this guide to hotel email marketing comes in.

Oct 10, 2024 | cvent.com | Olivia Cal |Featured Venues |Maggie Lancashire

Saving time when you work in events is like gold dust. Creating a fantastic event that is memorable and gives you a good return on investment (ROI) takes time, patience, and the ability to juggle multiple things. And let’s face it: it can all get a bit stressful. Artificial intelligence (AI) can save you both time and in more ways than you might think. But with so much hype around AI and so many tools to choose from, it’s difficult to know where to begin.

Oct 4, 2024 | cvent.com | Maggie Lancashire |Featured Venues

What makes a hotel or venue a favorite among event planners? There are a lot of answers to that question, but a few things are for sure: these hotels know their clients, market continuously where they source, and know their space. Our latest Top Hotels List reveals the hotels that come out on top. Keep reading to learn how these hotels stand out from the competition and impress event planners year after year. 1. Prioritize the customer-centric approachPlanning is stressful. Things go wrong.

Oct 19, 2023 | cvent.com | Hope Salvatori |Maggie Lancashire

While conferences can be immense revenue generators if you get your conference marketing right, they are often a valuable marketing channel themselves, generating sales leads, promoting brand recognition, and bolstering customer loyalty. In fact, one-day conferences are the most common events hosted for marketing purposes, with 54% of planners hosting these events annually. What’s more, sponsors see immense value in these events, with 43% sponsoring at least one conference per year.

Oct 12, 2023 | cvent.com | Hope Salvatori |Maggie Lancashire |John Stanley Hunter

Events are a significant investment. But how do you know if that spending is paying off? Event ROI. It’s about setting measurable goals and evaluating data to maximize your event’s impact and value. In this post, I’ll explore the critical questions surrounding event ROI: Why calculate event ROI? What metrics matter most? How can technology like event planner software solutions boost outcomes? With strategic goal setting and measurement, your next event can deliver tangible ROI, not just expenses.